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Increase sales simply with these means - This is how it works

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Increase your prices: By increasing the prices of your products or services, you can increase your sales. Of course, this is only a good option if you have a decent demand for your products or services.

2. Sell more products: Increase the number of products you sell. For example, if you are an online store, you can add more products to generate more sales.

3. Introduce a customer loyalty program: a customer loyalty program is a good way to retain customers and attract new ones. Make sure you offer an attractive program to generate more sales.

4. Offer discounts: If you offer discounts to your customers, you can make them buy more and generate more sales.

5. Create an advertising campaign: a successful advertising or promotional campaign can help you attract more customers and increase your sales.

6. Use social media: social media can be a great way to attract new customers and increase your sales. Use social media to promote your brand and attract new customers.

7. Implement a cross-selling program: cross-selling is one of the best ways to increase your sales. It helps you to encourage your customers to buy more products.

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Press distribution & GDPR - With the media & PR database, you can legally get your press release into the editorial offices

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Unlike some other providers, e.g. of purchasable press distribution lists, Excel lists and media databases, the Media & PR Database 2022 does not contain any data from non-public data sources and is therefore DSGVO-compliant. You therefore do not run any legal risk when using and sending your press releases.
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How to make your company known with targeted PR measures

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a targeted PR strategy: develop a strategy that will help you target the right markets and plan the right type of PR activities.

2. Define your target market: identify those to whom you can best market your company and plan your PR activities accordingly.

3. Create a PR kit: create a kit, known in the PR industry as "press materials," to provide journalists, bloggers and other influencers with information about your company.

4. Introduce a small PR team: look for a PR team to represent your company to the public and create the right media and consumer contacts.

5. Issue press releases: Issue press releases to spread the news about your company and attract media attention.

6. Choose the right social media channels: Choose the social media platforms that best reach your target market and post content regularly to promote your brand.

7. Conduct sponsorships: Consider sponsoring local events, happenings or organizations to get the word out about your business.

8. Participate in PR campaigns: Get involved in campaigns that benefit your brand, business and services.

9. Build a list of press distributors: Build a list of press outlets to which you can send information about your company to attract media attention.

10. Conduct benchmarking: Regularly measure the success of your PR efforts to see what is working and what is not.

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How to convince potential customers of your services and products

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a detailed description of your services and products that highlights the benefits and added value they offer.

2. Create a descriptive website that is easy to navigate and presents the services and products in a professional design.

3. Offer free samples or trial samples to potential customers so they can check the quality of your services and products for themselves.

4. Use social media and other online marketing channels to make potential customers aware of your services and products.

5. Build a trusting relationship with your potential customers by communicating with them regularly and informing them about new services and products.

6. Make clear offers to your potential customers that do not exceed their budget and offer customized solutions.

7. Use customer reviews and references to prove the quality of your services and products.

8. Make it clear to your potential customers that they will receive an excellent customer experience with you by improving your customer service.

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Professional press relations 2023 - the right way to do it

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: Before you start your press relations in 2023, you first need to be clear about what you want to achieve with your press relations. Do you want to gain more awareness for your company, attract new customers, or perhaps launch a new brand? Having a clear goal is the first step to successful press relations.

2. Build a strong media relationship: An important part of public relations is building a good relationship with the media. This includes identifying the right media you want to reach and choosing the right contacts. For this reason, it is important that you make an effort to establish as many media contacts as possible.

3. Create an effective press release management: a press release is one of the most important tools you can use in your press relations. Therefore, it is important that you build an effective press release management system to disseminate the right information at the right time.

4. Publish new content regularly: if you publish new content regularly, you increase the chances that the media will cover your company. Therefore, it is important that you regularly publish new information through social media, your website and other online platforms.

5. Leverage the power of social media: social media channels are a great way to promote your business and attract new customers. Therefore, it is important that you develop social media strategies to spread your brand and attract new customers.

6. Leverage the power of influencers: Influencer marketing is another effective way to promote your business and attract new customers. By building the right influencer network and promoting your brand to the right influencers, you can achieve a broad and targeted reach.

7. Measure your results: To know if your public relations efforts are successful, you need to measure your results regularly. For example, you can track metrics such as the number of mentions in the media or the number of new customers.

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