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How to send a press release cheaply & effectively

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Choose your target audience carefully. Be sure that the press release is relevant and interesting for your target group.

2. Create a short and concise press release. Avoid too many phrases and make sure your press release is informative and meaningful.

3. Consult professionals or experts before publishing your press release.

4. Publish your press release on different platforms such as online press portals, social media platforms, blogs and print media.

5. Create a list of journalists who might find your press release interesting. Contact them directly and offer to interview them.

6. Measure and monitor the impact of your press release to see which platforms are most effective.

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Tips for writing a press release

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be concise and clear: use short, concise sentences and clear language to get your message across directly and clearly.

2. Stick to the facts: Avoid speculation and stick to the facts to add authenticity to the press release.

3. Use professional headlines: Headlines should be short, informative and encourage the reader to read more.

4. Publish the name of the spokesperson: publish the name of the spokesperson and his/her position to authenticate the content of the press release.

5. Use cross-references: Use cross-references to remind readers of other relevant information or to help them find more information.

6. Add quotes: add quotes from the speaker or other relevant people to make the press release more lively and interesting.

7. Add contact information: add contact information so readers can ask questions or request more information.

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What to consider when writing a press release?

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure your press release is short and concise. Try to state your topic in less than 400 words.

2. Use a simple but informative title that will catch the readers' attention.

3. Make sure you include the most important information in the introduction.

4. Use a factual style and write in the third person.

5. Use consistent spelling and writing style, especially when writing a press release by multiple authors.

6. Check spelling and grammar before submitting the press release.

7. include your contact information so readers can contact you.

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Tips for sending press releases - This is what you should consider

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use a professional press release template. Make sure your press release has a professional design and layout.

2. Keep your press release short and concise. Avoid adding superfluous information.

3. Use a catchy headline to make your press release stand out.

4. Write your press release in correct German.

5. Publish your press release in the right media channels.

6. Don't forget to provide a contact form for further questions or inquiries about your press release.

7. Publish your press releases regularly to make sure you stay up to date.

8. Create an interesting press release. Avoid adding boring and technical information.

9. Link your press release to your website to attract more visitors.

10. Schedule a press conference and/or press release release to effectively disseminate your message.

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When should you send a press release?

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press release should be sent whenever an important news or development in a company needs to be announced. This includes new products, services or promotions, important employee changes, success stories or other important news. A press release can also be useful when launching a new website or blog, gaining new customers or celebrating a special event.
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