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What is communication research?

Communication research is an interdisciplinary field of research that deals with the analysis, explanation and control of communication between people, groups and organizations. It focuses on topics such as media, language, interaction, social construction, symbolic interaction, culture, and technology. It is also concerned with the dissemination and reception of information in various social and political contexts.

What is a press conference?

A press conference is an organized gathering where an individual or group of individuals answer a series of questions from journalists to convey information about a specific topic, such as a new product or political event. Press conferences are an important tool for promoting communication between an organization and the public.

What is Paid Media?

Paid media is a term used to describe all costs associated with acquiring media exposure, such as the cost of ads on social media, websites, print media, TV and radio advertising, and outdoor advertising. It also includes the costs of creating and marketing ads, and the costs of managing and optimizing campaigns.

What is cross media?

Cross media refers to the combination of several media to achieve a common goal. This includes, for example, the combination of print, TV, radio, online and social media. Cross media exploits the respective strengths of the different media to achieve a goal more effectively. The aim is to increase the reach of a campaign and address the target group again and again.

What are news sources?

News sources are sources that provide news, information and reports about events. They can be categorized into print, online, and broadcast media. Examples of print media include newspapers, magazines, and trade journals. Examples of online media include websites, blogs, social media platforms, and podcasts. Examples of broadcast media include television, radio, and live streaming.