News / Blog: #measure

What is a marketing concept?

A marketing concept is a collection of strategies and measures used to promote a specific product or service on the market. It describes the objectives, customer base, positioning, marketing strategy and planned communications. It may also include a detailed budget and timeline. It is used to ensure consistent and effective marketing that promotes the success of a brand.

What is Online Marketing?

Online marketing refers to all marketing activities conducted via the Internet. It includes all online advertising measures aimed at increasing the visibility of a company, product or service and boosting sales. Online marketing is closely linked to search engine optimization (SEO), search engine advertising (SEA), content marketing, e-mail marketing, social media marketing, affiliate marketing, advertising banners and online PR.

Data Science and Privacy - Is the Revolution Over Before It Starts?

No, the revolution is far from over. A lot has happened in recent years to improve data protection regulations for data science and data analytics. Various guidelines and rules have been introduced to ensure the protection of personal data. These include the EU General Data Protection Regulation (GDPR), the General Data Protection Regulations (ADB), and the Automated Decision Making Directive. Despite these advances, there is still much work to be done to ensure that data privacy is effectively safeguarded in the data science industry. Organizations should be aware that they are responsible for protecting personal data and must implement privacy measures in their data analytics and models. It is also important that companies take advantage of the opportunities provided by new laws and policies to protect their data analytics and models. So it's clear that the revolution is far from over. However, it is progress that many companies and regulators are implementing data protection measures for the data science industry. This progress will help make data analytics and models more secure and trustworthy, and protect user privacy.

Bezahlte Werbung vs. Content Marketing

In the first part we have discussed the paid measures in the online marketing area.

Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.

Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.

The most important SEO measures 2023 for online stores and websites

1. Optimize your page title, meta description and URL structure.

2. Create a directory for your website content and organize your content in a user-friendly structure.

3. Perform a comprehensive keyword research and optimize your website accordingly.

4. Create a site map and update it regularly.

5. Optimize your page content and avoid duplicate content.

6. Add quality backlinks and create a good link network.

7. Optimize your images and videos for SEO.

8. Integrate social media into your website.

9. Make sure your website is mobile friendly.

10. Speed up the loading time of your website.

11. Create a blog for your website and publish content regularly.

12. Avoid spamming and avoid black hat techniques.

13. Use SSL encryption for your website.

14. Use proper schema markup.

15. Use a good content management system (CMS).

16. Implement professional e-commerce tracking.

17. Use rich snippets.

18. Use a professional SEO audit service.

19. Use a professional SEO monitoring tool.

20. Keep your website always up to date.