12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Traffic refers to the traffic that flows through a network, such as the Internet. It refers to the traffic that flows through the network and the total amount of data that is transmitted over the network. An example of traffic is the traffic that flows through a website, which can be used to measure the number of visitors and page views.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The engagement rate is a measurement that indicates how engaged a user is on a social media platform. It is usually given as a percentage and is calculated by dividing the number of interactions (likes, comments, shares, etc.) a user has by the number of their followers.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Click-through rate: measurement of the number of clicks made on an ad or link.
2. Conversions: measuring the number of purchases or sign-ups that result from an advertising campaign.
3. Traffic: measurement of the number of visitors landing on a website.
4. Cost per click (CPC): Cost per click, which is the cost of clicking on an ad.
5. Return on investment (ROI): Measurement of the profit or loss generated by an advertising campaign.
6. Gross media value: Measurement of the value a campaign generates for a company.
7. Engagement rate: measurement of the number of interactions a user has with a campaign.
8. Social media reach: measurement of the number of users reached by a campaign.
9. Net promoter score (NPS): measurement of user satisfaction with a campaign.
10. Lead generation: measurement of the number of leads generated by a campaign.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Conversion rate (CR) is a marketing metric that indicates how many visitors to a website perform a certain action (e.g. buy a product, fill out a form, watch a video, etc.). There are many different types of conversion rates, but they all measure the same thing: how many visitors to a website perform a certain action.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Click-through rate (CTR) is a measurement that indicates how many clicks are achieved on a specific element of a web page, email, or ad banner. CTR is an important indicator of the effectiveness of online marketing campaigns. CTR is given as a percentage and is calculated by dividing the number of clicks on a particular element by the number of impressions (the number of users who saw the element).