12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New customer acquisition is the process of acquiring new customers. It usually involves a combination of marketing, sales and customer service. The purpose is to identify, educate and attract new customers. This process often requires a combination of creative strategies, techniques and tools to reach and retain new customers.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A lettershop is a service industry that sends out letters, especially in direct marketing. It is made up of the word letter and store. Lettershop service providers offer a range of services such as sorting and packaging letters or printing and mailing catalogs. They also manage customer lists and can generate automatic responses.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing, also known as SEM, is a form of online marketing in which companies try to place their website as high as possible in the search results of search engines such as Google, Bing and Yahoo. To do this, they use various techniques, including search engine optimization (SEO), ad campaigns, and social media marketing. SEM is one of the most effective ways to attract new customers and increase online business.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A lead is a person who shows interest in a product or service. It is a kind of "warm lead" because he has already shown positive signals that he is interested in the company or its products. Lead generation is an important part of marketing where companies try to identify potential customers who are interested in their products or services.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Create a clear description of your services and make sure it is easy to understand on your website and in your marketing materials.
2. Create a professional profile on an online platform like LinkedIn to give potential clients an insight into your experience and skills.
3. Use your network to promote your services and reach more clients.
4. Familiarize yourself with search engine optimization (SEO) to improve your website and online presence and appear higher in search results.
5. Create a blog or video tutorial to demonstrate your skills and showcase your team of experts.
6. Build a strong social presence to inform customers about your company, services and news.
7. Offer potential clients a free consultation appointment to get a feel for your capabilities and services.
8. Create a newsletter to keep clients informed of current developments and alert them to new services.
9. Organize networking events or workshops to connect with potential clients and showcase your team of experts.
10. Advertise your services on relevant websites, blogs and social networks.