News / Blog: #marketing

What is an image campaign?

An image campaign is an advertising campaign aimed at improving the reputation of a company, brand or organization. Image campaigns aim to improve the public image of a person, brand or organization by highlighting positive attributes and events. They can be carried out in a variety of ways, including advertising, online marketing, PR events, social media activities and more.

What is a news agency?

A press agency is a company that facilitates the gathering, dissemination and marketing of news and information to media companies and end users. Press agencies have a network of editors, photographers, journalists and other experts to assist them in creating news and information. Press agencies are responsible for creating press releases that are sent to media companies to inform them about news and events in a particular field.

What is brand awareness?

Brand awareness is the ability of a brand to make itself known to the public, customers and other market participants. This is achieved through a combination of factors such as advertising, marketing and PR. Brand awareness is an important element in building a brand and helps build strong customer loyalty. It is also a factor that plays a role in pricing, as a well-known brand can charge more prices and be able to make a higher profit.

What is content creation?

Content creation is the creation of content such as blogs, videos, infographics, podcasts, e-books, and more that is designed to reach, inform, and entertain your audience. Content is an essential part of marketing because it supports your brand and image. Good content helps build and maintain positive customer engagement.

What are media collaborations?

Media collaborations refer to the cooperation between different media companies to realize joint projects. These collaborations can take place in many different areas, including marketing, technology, content sharing, and many more. Some examples of media collaborations include television and radio stations working together to produce a show, or different film studios teaming up to produce a movie.