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What does a content creator earn?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The salary of a content creator can vary greatly depending on the platform, type of content created, follower count, engagement, experience, industry and individual factors. Content creators create content for a variety of platforms including social media, blogs, YouTube, podcasts and more. Here are rough guidelines for content creator salaries in different regions:

Social Media:

Entry or junior content creator: €20,000 - €40,000 per year

Experienced content creator: €40,000 - €70,000 per year

Recognized or established content creator: €70,000 and more per year

YouTube:

Income depends on advertising revenue, sponsors and other monetization methods. Beginners can start with low amounts, while successful YouTubers can earn significant income.

Blogs:

Beginner or junior content creator: €20,000 - €40,000 per year

Experienced content creator: €40,000 - €70,000 per year

Income can also come from advertising, sponsored posts and affiliate marketing. It is important to note that these estimates are general and depend heavily on the platform, niche, audience and quality of the content created. Content creators can also earn additional revenue through partnerships with brands, product endorsements, merchandising, and other monetization methods.

The income opportunities for content creators are many, but it often requires a lot of dedication, continuous creation of quality content, and building an engaged community. It's wise to consult with successful content creators in your niche to develop realistic expectations and plan your monetization strategy.

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Hourly rates in the b2b sector

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Business-to-business (B2B) hourly rates can vary widely depending on the type of service, industry, location, experience, area of expertise and individual factors. Because B2B covers a wide range of services and business areas, there are no hard and fast rules for hourly rates. However, here are rough guidelines for hourly rates in B2B in different regions:

Europe:

Entry or junior professionals: €20 - €50 per hour

Experienced professionals: 50 € - 100 € per hour

Experts or expert consultants: 100 € and more per hour

USA:

Entry or junior professionals: $30 - $60 per hour

Experienced professionals: $60 - $120 per hour

Experts or expert consultants: $120 and up per hour

It is important to note that these estimates are general and depend heavily on the type of service. In the B2B space, services could range from consulting and marketing to IT services to engineering and other specialized services.

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What does a marketing manager earn?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The salary of a marketing manager can vary widely depending on company size, industry, location, experience, area of responsibility and individual factors. Marketing managers are executives responsible for planning, implementing and monitoring marketing strategies and activities. Here are rough benchmarks for marketing manager salaries in different regions:

Europe:

Entry or junior marketing manager: €30,000 - €50,000 per year

Experienced marketing manager: €50,000 - €80,000 per year

Senior marketing manager or subject matter expert: €80,000 and up per year

USA:

Entry or junior marketing manager: $40,000 - $60,000 per year

Experienced marketing manager: $60,000 - $100,000 per year

Senior marketing manager or subject matter expert: $100,000 and up per year

These estimates are general guidelines and may vary based on industry, company size, area of responsibility (e.g., social media, digital marketing, product marketing), management level, and individual skill set.

Marketing managers carry an important role in driving company success and brand awareness. Salary often reflects the responsibility of developing marketing strategies, leading teams, and coordinating marketing campaigns.

To get accurate and up-to-date information about marketing manager salaries in your region and industry, it's a good idea to consult trusted salary surveys, job portals, or professional associations.

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What does a managing director earn?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The salary of a general manager can vary widely depending on a number of factors such as company size, industry, location, experience, area of responsibility and individual factors. General managers are senior executives who are responsible for the strategic direction and operations of a company. Here are rough benchmarks for managing director salaries in different regions:

Europe:

Smaller companies: €60,000 - €120,000 per year

Medium-sized companies: €120,000 - €250,000 per year

Larger companies or corporations: €250,000 and more per year

USA:

Smaller companies: $80,000 - $150,000 per year

Medium-sized companies: $150,000 - $300,000 per year

Larger businesses or corporations: $300,000 and up per year

These estimates are general guidelines and may vary based on industry, company performance, area of responsibility (e.g., finance, marketing, operations), management level, and individual performance.

Executive directors often have a high level of responsibility for the success of the company, implementing corporate strategy, and managing teams. Therefore, the salary also reflects the expanded responsibilities and pressures that come with the position.

Exact salaries for general managers can vary widely, and it is advisable to research current market data in your industry and region to develop competitive salary expectations. Trusted salary surveys, job portals and professional associations can help you develop realistic expectations.

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What does a marketer earn?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A marketer's salary can vary widely depending on experience, specialty, industry, location, company size and individual factors. Marketing encompasses a wide range of roles, including digital marketing, content marketing, product marketing, social media marketing, event marketing and more. Here are rough guidelines for marketer salaries in different regions:

Europe:

Entry or junior marketer: €25,000 - €40,000 per year

Experienced Marketer: €40,000 - €70,000 per year

Senior marketer or subject matter expert: €70,000 and up per year

USA:

Entry or Junior Marketer: $40,000 - $60,000 per year

Experienced Marketer: $60,000 - $90,000 per year

Senior marketer or subject matter expert: $90,000 and up per year

These estimates are general guidelines and may vary depending on specific marketing role, responsibilities, industry, and skills. In some cases, marketing managers or marketing directors can earn higher salaries, especially if they hold senior positions in large companies or agencies.

The marketing industry is constantly evolving, and digital skills are often in high demand. Salary can also depend on demand for specific skills such as SEO, social media, marketing automation and data analytics.

To get accurate and up-to-date information about marketer salaries in your region and industry, I recommend consulting trusted salary surveys, job portals, or professional associations.

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