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What are the largest customer groups of marketing address providers?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The largest customer groups for marketing addresses are:

1. Companies and organizations

2. Customers and prospects

3. Partners and suppliers

4. Suppliers and distributors

5. Media and publishers

6. Authorities and institutions

7. Retailers

8. Resellers

9. Online stores

10. Market research institutes

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What are the biggest customer groups for PR software and press release distribution tools?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The largest customer groups for PR software and press release distribution tools are:

1. Companies and organizations that want to be present on the market.

2. PR agencies and communication consultants who use the software to provide their clients with comprehensive PR advice.

3. Journalists who use the software to research news quickly and efficiently.

4. Market research and analysis companies that use the software to track market trends.

5. Bloggers and social media influencers who use the software to produce content quickly and efficiently.

The largest customer groups of PR software include:

1. PR and communications agencies

2. Companies from the financial and consulting sector

3. Companies from the insurance and banking sector

4. Companies from the healthcare sector

5. Companies from trade and manufacturing

6. Companies from the retail sector

7. Companies from the hospitality industry

8. Companies from the public administration sector

9. Non-profit organizations

10. Media companies

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What is a sales agency?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales agency is a company that serves to market and distribute products and services to a specific customer base. They provide a range of services including market research, product development, production, packaging and distribution. They have a dedicated sales team that assists with sales promotions and handles the marketing and distribution of the product.
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What is desk research?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Desk research is a process of gathering information from existing, publicly available sources. It is a method of primary market research in which data is collected by analyzing publications, websites, reports, statistics and other available sources. Desk research has the advantage of being quick, inexpensive, and a suitable method for researching a wide range of topics.
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What is a target group?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A target group is a group of people who share a common goal based on their similar characteristics and preferences. A target group can be identified in terms of age, gender, occupation, income, place of residence, interests, attitudes, behavior and other criteria. Market researchers use target group analysis to determine the best strategies and campaigns for a company.
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