This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
In a world that is becoming more and more digital, it sometimes seems as if offline marketing measures are becoming less important. But that is a fallacy. Especially in times of information overload, advertising messages that are perceived offline can often achieve greater attention and impact than digital ads or social media posts. In this article we would like to introduce you to some proven offline marketing measures that are still relevant today.
Meetings and events
Shows and events are a great way to raise awareness of your brand and encourage customer loyalty. Whether it's an opening ceremony, a product launch or a networking event, such events create an emotional bond with your company and your products. You also have the opportunity to get to know potential customers personally and thus receive direct feedback.
Print advertising
Print advertising is still an effective way to reach your target audience. Whether it's ads in magazines or newspapers, flyers or posters, print advertising can achieve a high recognition value. However, make sure that your advertising is eye-catching and creative in order to stand out from the mass of print advertising.
Direct marketing
Direct marketing is a form of marketing where you address your target audience directly. You can use mailings or personal letters, for example. A personalized approach can be particularly effective here. However, you should make sure that your advertising is not perceived as spam.
Outdoor advertising
Outdoor advertising can come in many different forms, for example in the form of posters, advertising banners or vehicle lettering. Especially in cities, outdoor advertising can achieve a high reach and quickly attract attention. However, make sure that your advertising is not too intrusive and that it blends harmoniously into the cityscape.
Guerilla marketing
Guerrilla marketing refers to unconventional and creative marketing measures that can often be implemented with a small budget. The aim here is to attract attention and arouse the interest of the target group through unexpected and surprising actions. A creative and original idea can often attract more attention than a classic advertisement.
Conclusion:
Offline marketing measures are still an important part of the marketing strategy of many companies. Events, print advertising, direct marketing, outdoor advertising and guerrilla marketing still offer many opportunities today to attract the attention of potential customers and to make your brand better known. However, you should make sure that your offline marketing measures are well thought out and used in a targeted manner in order to achieve the greatest possible success.
There are several reasons why mailings may not work. Here are some possible causes:
Target Audience: Your target audience may not be well defined or your message may not appeal to them. If your email is going to the wrong people or your message is not interesting or relevant enough to them, it will not be opened or read.
Subject line: Your subject line is the first thing your recipients see, and if it's not engaging enough, they may not even open your email. A bad subject line can result in your email being marked as spam or simply deleted without being read.
Content: The content of your email is also important. If it's not engaging, useful or interesting enough, it probably won't be read or no action will be taken. Make sure your message is clear and concise, and that it meets the needs of your target audience.
Frequency: contacting your recipients too often can lead to overload and cause them to ignore your emails or unsubscribe from your list. Make sure you have appropriate timing and that you don't send your emails too often.
Call-to-action (CTA): Your email should contain a clear and eye-catching call-to-action (CTA) that encourages your recipients to click on the link or fill out the form. If your CTA is weak or not placed prominently enough, your recipients may decide not to take the action.
It's important to consider these factors when reviewing and optimizing your email marketing campaigns to ensure they're effective.
There are several options for sending out or distributing press releases. Professional PR solutions, which usually cost several thousand euros per year, often offer flat-rate mailings, which means that regardless of whether you only want to send out a handful of press releases per year, you pay a four-digit amount up front. For the vast majority of companies, this is unlikely to be worth it.
Another possibility is the single dispatch of press releases. This usually costs a few hundred euros. If your text exceeds a certain number of characters or you want to attach press photos, costs of about 400-750 euros per piece quickly arise.
With our media & PR database, you take control of your mailings and pay only a fraction of the price of other providers per year. Find out now!
Many founders know the problem: You have spent months or even years developing a new product and are now looking for potential customers.
In this case, we have two products to help founders get off to a good start in self-employment: Firstly, our Media & PR database with over 16,000 German-language media for establishing contacts and sending press releases to draw attention to your new product or company, and secondly, our company database, which allows you to find potential customers for your product or services cost-effectively and in a time-saving manner, while at the same time monitoring the market and thus your competitors.
If you do not want to print and send your postal mailings yourself, simply use our lettershop service. You deliver the content of the mailing in pdf format, we take care of the rest - printing, postage and shipping included.
Because of our fair prices, the unit costs per address are more favorable, thus allowing you to send more mailings, e.g. several thousand, quickly and easily, and thus to gain more new customers.
For more information about our media & PR database or company database, please click here. If you have any questions, please contact us via our contact form or by phone.
With our 2022 company database, we have created a way for you to generate B2B leads and new customers in your market segment or niche independently of online marketing.
Our service includes not only pure list broking, i.e. holding and providing company addresses in our database, but also a lettershop service. If you wish, we can take care of the selection, printing and dispatch of your mailing (depending on your budget and the number of addresses you require).
Contact us today for an individual offer in the area of direct marketing and lettershop.