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The best lead sources in B2B 2023 at a glance

09/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Google Ads: With Google Ads, companies can reach their target audience directly through search and display ads.

2. LinkedIn Ads: LinkedIn now provides a powerful platform for B2B companies to connect with their ideal customers.

3. Content marketing: content marketing remains one of the most effective ways to generate leads in B2B markets.

4. Social media: social media campaigns are an important part of the lead generation process in B2B.

5. Email marketing: email marketing is another effective lead generation strategy that B2B companies can use.

6. SEO: SEO is one of the best ways to drive more traffic to your website to generate more leads.

7. Webinars: Webinars are a very effective lead generation method in B2B.

8. Referral Programs: Referral programs are an excellent way to generate more leads.

9. Trade shows and conferences: Trade shows and conferences are a great way to attract new customers.

10. Networks: a good network can be a valuable source of leads in B2B.

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Distribute press releases & news up-to-date, effectively and with high reach

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, the effective dissemination of press releases and breaking news is critical to achieving the desired reach and attention. Companies, organisations and individuals are looking for innovative ways to get their messages out to a wide audience. Below, you will learn how to distribute press releases and news with high reach.

The importance of press releases and news distribution

Press releases are a valuable tool to share relevant information about companies, products, events or developments. They make it possible to attract the attention of the media, potential customers and stakeholders. However, even the best press releases only reach their full potential if they are disseminated effectively.

Key strategies for the dissemination of press releases and news

Use online press portals: There are numerous online press portals where you can publish your press releases. These platforms often have a wide readership and are an easy way to get your news out.

Social media: The power of social media should not be underestimated. Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

In today's digital era, the effective dissemination of press releases and breaking news is critical to achieving the desired reach and attention. Companies, organisations and individuals are looking for innovative ways to get their messages out to a wide audience. Below, you will learn how to distribute press releases and news with high reach.

The importance of press releases and news distribution

Press releases are a valuable tool to share relevant information about companies, products, events or developments. They make it possible to attract the attention of the media, potential customers and stakeholders. However, even the best press releases only reach their full potential if they are disseminated effectively.

Key strategies for the dissemination of press releases and news

Use online press portals: There are numerous online press portals where you can publish your press releases. These platforms often have a wide readership and are an easy way to get your news out.

Social media: The power of social media should not be underestimated. Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

Use email distribution lists: Create a list of contacts, including journalists, bloggers and stakeholders, and send them your press releases directly. Make sure your emails are concise, informative and engaging.

Search Engine Optimisation (SEO): Use relevant keywords and phrases in your press releases to ensure they are highly visible in search results. This increases the likelihood that your news will be found by prospects.

Include multimedia: Add images, videos or infographics to your press releases to increase interest. Multimedia content is shared more often and gets more attention.

Services for maximum reach

There are also services and platforms that specialise in press release distribution. These companies can distribute your news to a wide range of media, news agencies and online platforms to maximise the reach of your press releases. They often offer customised packages that take into account your goals and budget.

The importance of timing and timeliness

In addition to choosing the right distribution channels, it is crucial to carefully plan the timing of your press releases. Up-to-date news often has a higher news value and is more likely to be picked up. Make sure your releases are published on time to stay relevant.

Conclusion

Disseminating press releases and breaking news with high reach requires a strategic approach and the use of multiple channels. In today's digital world, there are many ways to get your messages out to a wide audience. By using the strategies and services mentioned above and always keeping an eye on timeliness, you can ensure that your news gets the maximum attention.

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Finding and establishing press contacts - How and where do I find suitable editorial offices?

09/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The best way to find suitable press contacts is to use a journalistic directory service as a guide. Such a service lists editorial offices and their contact data. Another way is to use search engines such as Google or Bing. Simply type in the name of the editorial office, journal or medium to find the appropriate contact form. In addition, you can also use social networks such as Twitter, LinkedIn or Facebook to get in touch with editors. This will help you find and then build the right contacts.
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How can you get in touch with journalists or editors?

08/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To get in touch with journalists or editors, there are several ways. Here are some steps you can follow:

Research: Identify the appropriate journalist:s or editor:s for the topic you want to talk about. Look at the articles they have written in the past to make sure they are relevant to what you want to talk about.

Media Website: Visit the website of the media organization for which the journalist(s) or editor(s) work. There you will often find contact details, including email addresses or contact forms.

Social media: Many journalists and editors are active on platforms such as Twitter, LinkedIn or Facebook. You can try to contact them through these channels. However, be sure to remain respectful and professional.

Email: If you have the journalist:s email address, you can write them a short, concise email introducing your issue and explaining why it is relevant to them and their readership.

Phone: In some cases, a phone call may be a good option to speak directly with the person. Make sure you do your research and prepare well before you call.

Press release: If you have something important or interesting to share, you can also write a press release and send it to the relevant media. Note that press releases should have a clear structure and contain important information in a compact way.

Events: Sometimes you can meet journalists or editors at events, conferences or press events. Use these opportunities to introduce yourself and start a conversation.

Network: Expand your network and join various journalistic associations or industry events. This will increase your chances of making contacts with journalists or editors.

It is important that you remain polite, clear and respectful in your communication. Journalists often receive many inquiries, so it is important that you present your request in a concise and understandable manner. Remember that not every contact attempt will be successful, but persevere if you have an important story or information to share.

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How can I get in touch with the dpa?

08/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Visit the official website: The easiest way to contact dpa is to visit their official website. There you will usually find contact information, such as phone numbers, email addresses and a contact form.

Email: You can also email the dpa to express your inquiry or concern. The email address is usually provided on their website or in the General Terms and Conditions (T&C).

By phone: If you have an urgent question or need an answer quickly, you can call the dpa's phone number. This information can also usually be found on their website.

Social media: some news agencies also have a presence on social media. You could try contacting them through platforms such as Twitter or LinkedIn.

Mail: The dpa's postal address is also usually available on their website or in the T&Cs. You could draft a letter and send it through the mail.

Before you contact them, however, it is advisable to be clear about what your request is and to which department or person you would like to address your inquiry. This will make it easier for dpa staff to provide you with an appropriate response.

Please note that the contact information for dpa may change over time. Therefore, I recommend that you first visit the official website of Deutsche Presse-Agentur to find the most up-to-date contact information.

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