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How can you get in touch with journalists or editors?

08/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To get in touch with journalists or editors, there are several ways. Here are some steps you can follow:

Research: Identify the appropriate journalist:s or editor:s for the topic you want to talk about. Look at the articles they have written in the past to make sure they are relevant to what you want to talk about.

Media Website: Visit the website of the media organization for which the journalist(s) or editor(s) work. There you will often find contact details, including email addresses or contact forms.

Social media: Many journalists and editors are active on platforms such as Twitter, LinkedIn or Facebook. You can try to contact them through these channels. However, be sure to remain respectful and professional.

Email: If you have the journalist:s email address, you can write them a short, concise email introducing your issue and explaining why it is relevant to them and their readership.

Phone: In some cases, a phone call may be a good option to speak directly with the person. Make sure you do your research and prepare well before you call.

Press release: If you have something important or interesting to share, you can also write a press release and send it to the relevant media. Note that press releases should have a clear structure and contain important information in a compact way.

Events: Sometimes you can meet journalists or editors at events, conferences or press events. Use these opportunities to introduce yourself and start a conversation.

Network: Expand your network and join various journalistic associations or industry events. This will increase your chances of making contacts with journalists or editors.

It is important that you remain polite, clear and respectful in your communication. Journalists often receive many inquiries, so it is important that you present your request in a concise and understandable manner. Remember that not every contact attempt will be successful, but persevere if you have an important story or information to share.

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