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How in demand are Data Scientists on the job market?

04/19/2023 | By: FDS

Data scientists are currently in high demand on the job market. According to various reports and forecasts, the demand for data science professionals will continue to rise in the coming years.

A study conducted by the job portal Indeed in 2021 found that Data Scientist are currently among the most in-demand jobs. Similar findings have been published in other studies and reports by McKinsey, LinkedIn and others.

The increasing demand for Data Scientists is due to the growing importance of data and data analytics in many industries and businesses. Companies need professionals who can analyze large amounts of data and derive insights from the data to make better decisions and optimize their business processes.

In particular, the demand for Data Scientists is high in industries such as finance, technology, healthcare, e-commerce, and research and development. In these industries, Data Scientists are used to analyze customer behavior, develop predictive models, optimize business processes, and identify patterns and trends.

Overall, it is certain that Data Scientists will continue to be in high demand in the future, as the importance of data and analysis will continue to increase in many industries and companies.

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How does order acquisition work for freelancers?

04/13/2023 | By: FDS

Commission acquisition is an important step for freelancers to be successful. Here are some tips that can help:

Create a portfolio: A portfolio is a great way to show potential clients what you can do. Show off your best work and add testimonials.

Use social media: Social media is a great way to market yourself and reach potential clients. Create profiles on platforms like LinkedIn, Twitter or Instagram and post regularly about your work.

Network.

Network: network with other freelancers or people working in the industry. Attend events and conferences to network and meet potential clients.

Search Engine Optimization: make sure your website is well optimized so potential clients can easily find your services. Also, use Google My Business to improve your presence in local search.

Make sure your website is well optimized.

Email acquisition: Write personalized emails to potential clients introducing your services. Be polite and respectful when doing so, and don't impose.

Use contracting platforms: Sign up for platforms like Upwork or Freelancer.com to find potential clients. However, be prepared to pay a commission for the referral.

Build trust.

Build trust: Build trust with potential clients by helping them understand their needs and solve problems. Also, give them a clear idea of what they can expect from you and make sure you deliver your work on time and in good quality.

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Freelance Journalists - Where to find lists?

04/11/2023 | By: FDS

There are several online directories and databases that contain listings and profiles of freelance journalists. Here are some options:

Freeelancermap: An online platform that specializes in freelance workers in various industries, including journalism. It offers an extensive database of freelance journalists from around the world.

Journalist Directory: A directory of freelance journalists in Germany. The directory is sorted by state and topic and includes contact information and samples of work.

DJV-Freie: A database of the German Journalists' Association (DJV) containing more than 4,000 freelance journalists from Germany. The database is accessible to DJV members, but some information is also available to the public.

MediaBistro: A job board and online community for media professionals, including freelance journalists. The site includes a job database, a directory of freelancers, and a variety of resources for media professionals.

LinkedIn: A social platform for business and professional people, also used by freelance journalists. LinkedIn allows users to create their profile to showcase their skills and experience and connect with other professionals.

These lists are a good starting point for finding freelance journalists. However, it is important to note that many freelancers may not be listed on these lists or may not advertise their services publicly. In this case, it may be helpful to search social media or relevant groups and forums for recommendations.

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How to Build a PR Media List

03/27/2023 | By: FDS

A PR media list is a list of journalists, editors, bloggers, and other key influencers who may be relevant to your PR campaign. A well-built PR media list can help make your PR campaign successful by ensuring your messages are getting to the right people. Here are some steps you can follow to build a PR media list:

Identify Your Target Audience: Before you start building your media list, you need to make sure you know your target audience well. Think about who your target audience is and what media they read or follow.

Research relevant media: Once you have identified your target audience, you should research which media are relevant to them. Look for publications that have covered similar topics in the past and can reach the target audience of your PR campaign.

Gather Contacts: Once you have identified relevant media outlets, you need to gather contact details of the journalists and editors who work for those media outlets. Check media websites for editors' names or search for journalists on LinkedIn.

Make a list: When you have collected all the contact information, you can make a list. This list should include the journalists' names, their contact information, and the publications they work for.

Maintain your list: Make sure your media list stays current by updating regularly as journalists move or their contact information changes.

Personalize your outreach: When you're ready to launch your PR campaign, make sure to personalize your outreach. Use journalists' names in your emails and be aware of why you think your message is relevant to them and their audience.

A well constructed PR media list can be an essential part of your PR campaign. By following these steps, you can ensure your messages are being sent to the right people and your campaign will be successful.

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More leads thanks to good storytelling - How to get into the media and win more customers

03/17/2023 | By: FDS

Good storytelling can be a very effective way to generate leads and get more customers. Here are some tips on how you can use storytelling to get into the media and generate more leads:

Find your story: Identify a unique story that embodies your brand or company. This story should connect to your values and goals and be interesting and relevant to your target audience.

Define your target audience: Define your target audience and tailor your story to them. Make sure your story is appealing to your target audience and captures their interest.

Tell your story: tell your story in a creative and engaging way. Use images, graphics and videos to support your story and convey a clear message.

Use social media: Spread your story through social media channels such as Twitter, Facebook, LinkedIn and Instagram. Use the power of social media to get your story out there and reach a broader audience.

Press outreach: use press outreach to get your story in the media. Write a press release that conveys your story in a concise and engaging way. Build relationships with journalists relevant to your target audience and offer them exclusive insights and interviews.

Share success stories: Share success stories from customers or partners who have benefited from your brand or business. This can build potential customers' trust in your brand and increase the credibility of your story.

By using storytelling in PR and marketing, you can more effectively communicate your brand message and capture the interest of potential customers. A creative and engaging story can attract the attention of the media and target audience and help you generate more leads and attract more customers.

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