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Finally become visible as a B2B service provider

It can be difficult to become visible as a B2B service provider, especially since many companies are more focused on a B2C strategy. The best way to become visible is to build a strong online presence and position yourself as an expert in a particular field.

Building a strong online presence generally means creating a website, being active on social platforms, and producing content on a regular basis. This content can be blog posts, videos, podcasts, and other types of content that are of interest to potential customers. In addition, businesses can create networks for other businesses to make valuable contacts.

In addition, businesses can also make investments in search engine optimization (SEO) and ad campaign planning (SEA) to increase their visibility. This allows businesses to make their website and content more visible and drive more qualified traffic to their site.

Another important aspect of achieving higher visibility is collaborating with other businesses and experts. This can be done by attending events, sharing information and building strategic partnerships. In this way, companies can attract new customers and increase their visibility.

Finally, businesses can also enlist the help of a professional marketing firm to increase their visibility. A professional company can help businesses create content, set up social media accounts, optimize their websites, and much more. This can be a valuable tool to gain visibility as a B2B service provider.

Attract dream customers with the right content strategy - without any ad costs at all

As already discussed here, the costs for online marketing in the B2B sector are dizzyingly high and the number of actual clicks is vanishingly small due to ad blockers and & co.

With given completion rate, English conversion rate, of 1-3% of ad clicks on average, it usually cannot pay off to generate B2B customers via search engine advertising.

An alternative customer acquisition strategy is the so-called content marketing. Here the production of articles and texts is meant, which of potential customers googgelte topics and terms and/or keywords beeinhaltet.

Content is King.

With the content strategy you have the opportunity - provided you can regularly create and provide relevant content for your target audience - to get organic traffic via the search engines for free, i.e. at least without any further advertising budget.

For this purpose, a blog area has been established on the website itself, where new content, how to's, definitions of terms or the like are posted or posted. Another advantage is that all content, with which you provide free added value and insights for your potential customers, can also be subscribed to via rss feed.

Become a customer magnet with the right content strategy

In order for the search engines to reward your efforts for creating, optimally high-quality content, in the form of a better search engine ranking and associated higher traffic, it is necessary that they regularly publish new content and entertaining texts on your website.

Make yourself a concrete plan, when and how often you want to post blogposts or articles on your website and which topics (also: in which order) should be kept. As is true everywhere, you can only expect results if you stay on the ball. Consider exactly who you want to address with your content.

Bezahlte Werbung vs. Content Marketing

In the first part we have discussed the paid measures in the online marketing area.

Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.

Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.

Successful startup marketing - These are the success factors

1. Create a clear and meaningful brand profile.

A startup should create a clear and meaningful brand profile that allows customers to clearly perceive and identify with it. To do this, startups should develop a unique selling proposition that sets them apart from the competition.

2. Strengthen your presence on social media

Social media is an essential part of modern marketing. Startups should expand their presence on key platforms such as Facebook, Twitter, Instagram and LinkedIn to create a strong connection with potential customers.

3. Create a content marketing program

Content marketing is an important part of marketing. Startups should develop a content marketing program to produce relevant and engaging content to reach their target audience.

4. Create an email marketing strategy

Email marketing is one of the most effective ways to reach and convert customers. Startups should develop an email marketing strategy to connect with customers and keep them updated on products and services.

5. Invest in paid advertising

Paid advertising, such as Google Ads and Facebook Ads, can help startups generate more traffic and customers faster and more efficiently. Invest in Paid Advertising to increase your visibility and grow your audience.

6. Be strategic about networking

Networking is an important part of marketing for startups. Startups should strategically build networks to connect with potential customers and partners.

Google Ads are dead - Why Google advertising in B2B will no longer work in 2023

Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads. In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results. It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.