12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A content management system (CMS) is software that allows users to organize, manage, and publish content - such as text, images, audio, video, and other files - on a website. A CMS allows users to edit, organize, delete, or add content without requiring HTML or other programming languages. It can also enable user-permissioning so that multiple users can collaborate on managing and publishing content to a website.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
User-generated content (UGC) is a type of content that is created and shared by users. This can include blogs, forum posts, reviews, photos, videos, and social media posts. This content is created by users to share their opinions or experiences with others. UGC can be a valuable resource for companies to learn more about their customers and get new ideas for products and services.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Lead generation is a strategy for attracting potential customers or interested parties. It includes various measures aimed at making potential customers or prospects aware of a brand and its products and storing them as contacts in a database. Lead generation typically includes campaigns such as email marketing, search engine marketing, social media marketing, content marketing and others. Lead generation is an important strategy for attracting new customers and retaining existing ones.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A content strategy is a document that defines the goals, audiences, and methods of a website or app that offers content. It involves planning, creating, publishing, and managing content to achieve an organization's goals. Goals can include building a brand, increasing traffic, or generating leads. A content strategy is an important part of a successful digital strategy.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Content creation is the creation of content such as blogs, videos, infographics, podcasts, e-books, and more that is designed to reach, inform, and entertain your audience. Content is an essential part of marketing because it supports your brand and image. Good content helps build and maintain positive customer engagement.