News / Blog: #kontaktdaten

Search engine marketing vs. content marketing - what's the difference?

Search engine marketing is a branch of online marketing that focuses specifically on optimizing content for search engines. It includes methods such as keyword research, optimizing meta tags, and creating search engine friendly content. Content marketing refers to the creation, publication and distribution of content to promote a business or brand. It can include blogs, videos, podcasts, infographics, white papers and more. Content marketing is not only concerned with search engine optimization, but also with audience engagement and promoting brand equity.

Why you're better off investing in content production instead of an ad budget

Content production is a cost-effective and efficient way to bring your brand to the attention of consumers. Unlike investing in an ad budget, content production can help you improve your branding by creating high-quality content that is relevant to your target audience. It can also lead to more organic traffic to your website and a higher conversion rate.

Content production is a long-term investment that usually pays off in the long run. By constantly updating your content and keeping it current, you can build an ever-growing readership that will help you strengthen your brand and increase sales.

Content production is one of the best ways to build an engaged, loyal customer base. By offering content that is relevant to your target audience, you can build a connection with them that will translate into an ever-increasing conversion rate.

In conclusion, investing in content production is a much more effective and cost-efficient way to strengthen your brand and generate organic traffic to your website. It can also help you build a loyal customer base that will help you increase your sales.

Which marketing measures really (still) work in 2023 [2023 update]

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

What is NGINX?

NGINX is a high-performance web server that acts as a reverse proxy, load balancer and HTTP cache. It is one of the most widely used web server systems and is known for its high speed, stability, efficiency and flexibility. NGINX is also able to support dynamic content caching to speed up requests and reduce the load on the server.

What are web technologies?

Web technologies are technologies used to develop, maintain, and manage websites and web-based applications. They include software frameworks and programming languages, databases, content management systems, web servers, web browsers, SSL protocols, HTML, CSS, JavaScript, AJAX, and more.