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Structure of a press release - This is how it should be structured

03/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release should generally have the following structure:

Headline: The headline should be concise and meaningful and should pique the reader's interest.

Lead: The lead is the first paragraph of the press release and should summarize the most important information in a short, concise sentence.

Body: The body of the press release should present more details and background information about the topic of the press release. You can also include quotes from relevant people here to support your statements.

Closing: The closing of the press release should include a call-to-action, such as a request to contact you or a reference to further information.

Contact information: The end of the press release should include contact information for further information and interview requests.

Publication date: Also include the date when the press release may be published.

Dissemination method: You should also indicate how the press release may be distributed.

It is important that the press release is clearly structured and that the most important information is at the beginning. A well-structured and understandably written press release can help journalists pick up your story and report on it.

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Writing a press release - How to make it work

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to write a press release, you should follow these steps:

Define target audience: Think about who your target audience is and what interest they might have in your topic.

Formulate core message: Summarize the most important message of your press release in one short sentence. This core message should be repeated throughout the rest of the press release.

Create structure: A press release consists of a headline, a lead, the main body and contact information. Structure your press release accordingly and make sure you include all the important information.

Use understandable language: Write in clear and understandable language that can be understood by non-specialists.

Present facts: Present facts and figures to support your message.

Use quotes: Use quotes from relevant people to reinforce what you are saying.

Formulate call-to-action: Conclude your press release with a clear call-to-action, such as a request to contact you or a reference to more information.

Proofread: Have at least one person proofread your press release to avoid spelling and grammatical errors.

Mailing: Send your press release to relevant media outlets, making sure to include the distribution method and publication date.

A well-written and structured press release can help ensure that your message is picked up and disseminated by relevant media.

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Attract new customers - With these strategies, B2B customer acquisition becomes child's play

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Acquiring new customers in the B2B space can be challenging, but with the right strategies, it can become easier. Here are some tips on how to attract new customers:

Target group analysis: Analyze your target group and find out which companies and industries best suit your offer. Use online research and databases to find suitable contacts.

Personalized Speech: Make sure you use a personalized speech to target prospects. Avoid mass emails and make sure your message is tailored to the unique needs and challenges of the business.

References and recommendations: Use existing customers to acquire new customers. Ask your satisfied customers to recommend you or give you a recommendation. Also use reference customers in your marketing material and on your website.

Networking: Attend industry events, conferences and trade shows to meet potential customers. You can also use online networks such as LinkedIn to make new contacts.

Content Marketing: Use content such as blog articles, white papers, case studies or webinars to show your expertise and inform potential customers. Make sure you target your content to your audience and distribute it accordingly.

Phone prospecting: Use phone prospecting to reach potential customers directly. Make sure you research the company and contact person well beforehand and have a clear offer or request.

Social media marketing: Use social networks such as LinkedIn, Twitter or Xing to network and present your company. Make sure you are active and participating in discussions.

Follow-up: Make sure you follow up with prospects regularly after they have been contacted. Track offers and ensure you respond to inquiries in a timely manner.

The acquisition of new B2B customers requires perseverance and a systematic approach. It is important that you regularly measure and optimize your activities in order to be successful.

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Find contact persons at the decision-making level - this is how you find relevant contacts

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Finding and contacting decision-makers can be a crucial aspect of business development and networking. Here are some tips on how to find relevant contacts:

Research online: Use search engines and social media platforms to find people who work for companies or organizations that are relevant to your business. Look for job titles that indicate decision-making authority, such as CEO, CFO, or Head of Sales.

Attend networking events: Attend industry conferences, trade shows, and other networking events where decision-makers are likely to be present. Bring business cards and be prepared to introduce yourself and your company.

Use LinkedIn: LinkedIn is a powerful tool for finding and connecting with decision-makers. Use the search function to find people by job title, company, or location, and send them a connection request with a personalized message.

Ask for referrals: If you have existing business contacts or partners, ask them if they know anyone who could be a relevant decision-maker for your business. They may be able to introduce you to someone who can help.

Use a professional contact database: There are many professional contact databases available online that can help you find and contact decision-makers. Some popular options include ZoomInfo, Hoovers, and Dun & Bradstreet.

When contacting decision-makers, it's important to be clear and concise in your messaging. Explain why you're reaching out and how your business can help theirs. Be respectful of their time and follow up appropriately if you don't hear back. Building relationships with decision-makers takes time and effort, but it can be a valuable investment for your business.

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Publish guest posts - This is important to note

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to publish a contribution as a guest author on another website or in a magazine, there are a few things to consider:

Target audience and subject area: Make sure you know the target audience and subject area of ​​the website or magazine you plan to publish on. Your contribution should fit the target group and correspond to the topic focus.

Relevance and Quality: Your guest post should be relevant and of high quality to engage and provide value to readers. Carefully check the grammar, spelling, and formatting of your post.

Backlinks: Your guest post should not be viewed purely as a promotional post or as an attempt to generate backlinks to your own site. Instead, set links to relevant sources and only use links that offer added value for the readers.

Compliance with guidelines: Many websites and magazines have specific guidelines and requirements for guest posts, such as post length, formatting, or the use of images. Follow these guidelines to ensure your post can be published.

Contact: Before you send in your guest contribution, you should contact the responsible editor and express your interest in publication. Make sure you know their contact information and their preferences regarding the topic and format of the guest post.

Cooperation: It is important to develop a positive relationship with the host and to be responsive to their concerns and needs. Take responsibility and work closely with the host to ensure the guest post is published successfully.

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