News / Blog: #konkurrenz

What is competitor / rival monitoring?

Weather competitor (also called competitor monitoring) is a concept in which companies monitor and compare the activities of their competitors and other affiliated industries to understand how they can improve their own location in the market. This strategy is often used to gain a better understanding of the current market situation and to evaluate a company's competitiveness relative to that of its competitors. Competitor monitoring can include tracking market trends, analyzing pricing strategies, identifying product developments, and more.

What is competitor analysis?

Competitor analysis is a method of strategic planning in which companies identify, evaluate, and compare the products, services, and strategies of their competitors. It is an important analysis method that helps companies identify the strengths and weaknesses of their competitors in order to be better prepared to face them.

What is competitive analysis?

Competitive analysis is a strategic tool that allows companies to monitor, understand and predict the competition in their market. It helps companies identify competitive advantages and strategies by evaluating their competitors in terms of products, prices, marketing strategies, financial strength, and other factors. This enables companies to make better decisions to achieve their strategic goals.

What is social media monitoring?

Social media monitoring is a process by which companies monitor content on social media platforms in order to monitor and manage the company's online reputation. This monitoring can be used to gather information about people's feelings and opinions, as well as to understand how well or poorly a particular product or brand is received overall. In addition, companies can use social media monitoring to get a feel for the competition by tracking how competitors portray their brands and products.

What is the brand identity?

Brand identity is a concept that refers to the visual, content and emotional identity of a brand. It includes the characteristics, values and goals of a brand expressed in words, images and experiences. The goal is to create a strong and memorable brand identity that is perceived and understood by the target audience. A strong brand identity can help a brand stand out from the competition and build a loyal customer base.