News / Blog: #journalists

Tips and tricks for press release distribution

1. Create a professional press contact. A professional press contact is the basis for successful distribution of your press release. Create a list of contacts to send your press release to, including journalists, bloggers, trade magazines and other media outlets.

2. Use social media. Social media is a great platform to spread the word about your press release. Post your press release on Facebook, Twitter, LinkedIn and other social networks. Don't forget to share links to your press release or website.

3. Post your press release on press portals. There are many free and paid press portals that will publish your press release. This is a great way to get your press release out to a wide audience.

4. Distribute your press release through email campaigns. Email marketing is one of the most effective ways to distribute your press release. Compose an email announcing your press release and send it to your contact list.

5. Schedule a press conference. A press conference is a great way to disseminate your press release to members of the media. Send invitations to journalists to attend your press conference.

6. Publish your press release on your website. Post your press release on your website to ensure it is read by a wider audience. You can also add links to your press release in your email signatures and social media posts.

Getting your message into the media - Paid articles vs. real relevance

Paid articles have the potential to get your message into the media, but if you really want it to gain real relevance, you need to build real relationships with the media. Build a list of trade journalists in your niche and reach out to them directly to let them know about your message. If you have a powerful story that interests them, you can convince them to write about it. Paid articles are a quick way to get your message out, but it's better to take the time to achieve true relevance and resonance in the long run.

The biggest mistakes when creating a press release

1. A lack of research: it is important that you gather all the necessary information before writing your press release.

2. Not targeting the right audience: It is important that you target your press release to the right audience. If you send it to the wrong audience, you won't get the results you want.

3. Unprofessional writing: You should follow professional standards when writing your press release to make a good impression.

4. Not providing contact information: It is important to include your contact information in your press release so that journalists and readers can contact you.

5. Listing too many facts: You should keep your press release short and concise and not list too many facts and details.

6. Use of wrong facts: It is important that you check everything you write in your press release for accuracy. If you use wrong facts, you can damage your reputation.

What should startups consider and avoid in their press relations?

1. Create a clear and distinctive message. Avoid overly long and complex texts.

2. Make sure your press releases are state of the art. Use modern media such as videos, photos, graphics, etc.

3. Be proactive and send your press releases to the right media representatives. Create a list of journalists who might be interested in your company.

4. Avoid pushy sales tactics. Also avoid sending your press releases too often.

5. Avoid unprofessional behavior on social media. Be respectful of journalists and be aware that your messages and comments are public.

6. Avoid copying or altering journalistic reports. Rather, use your own words.

7. Avoid one-sided communication. Be open to questions and feedback and answer them promptly.

8. Be an expert in your field and offer authentic and unique insights.

9. Don't be too hesitant to take risks. Try new things and adapt to new trends.

10. Be honest, open and authentic in your communication. Try to build a relationship with your target audiences.

Issuing press releases and distributing them to editorial offices - How does my message get to the editorial offices?

There are several ways to publish a press release and distribute it to editors.

1. A direct contact: you can try to establish a contact with an editor or journalist to spread your message.

2. Press agencies: if you publish your news through a press agency, the agencies will send it to many journalists and editorial offices.

3. Online platforms: There are many online platforms where you can publish your press information and send it to editorial offices.

4. Press portals: there are also special press portals where you can upload your press releases and send them to journalists and editorial offices.

5. Social media: you can also publish your press releases via social media channels such as Twitter, LinkedIn or Facebook to distribute them to a wide audience.