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What to consider when building press contacts?

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure you are targeting the right contacts. Identify the right journalists who would best address your message.

2. Create a list with the contact information of the journalists you want to contact.

3. Write a personalized message that grabs the journalist's attention and piques their interest in your message.

4. Be honest and authentic in your communication. Avoid contacting the press with false information or unsolicited offers.

5. Make sure you update your news regularly and react to the latest developments.

6. Always be ready to respond to interviews, photos and other requests.

7. Use social media to spread your message to a wider audience.

8. Familiarize yourself with the guidelines and rules of conduct of the particular medium.

9. Be courteous and respectful of journalists and their work.

10. Don’t forget to thank journalists for their time and interest.

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Creating distribution lists step by step - How your press release reaches the editorial offices

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a list of contacts: Create a list of media contacts to whom you want to send press releases. These contacts can be editors, journalists, bloggers, influencers and other media representatives from your industry.

2. Find the email addresses of the contacts: Use search engines or social media platforms to find contacts' email addresses. You can also use the website of the company's press office, an industry directory or other online catalog to find contacts' email addresses.

3. Create a distribution list: Create a distribution list with the email addresses of the contacts to whom you want to send the press release. Make sure that all email addresses are entered correctly.

4. Write a press release: Write a press release that includes the key information you want to send to editors. Make sure the press release is targeted to the audience and includes all relevant information.

5. Send the press release to the editorial offices: After the press release has been written and the distribution list has been created, you can send the press release to the editors. Be sure to send a copy of the press release to your own email address so you can track the press release.

6. Follow up on the press release: After the press release has been sent, you can follow up on the editors' reactions. Check to see if editors have responded to your press release. This will help you determine whether the press release was successful or not.

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How to make your company known with targeted PR measures

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a targeted PR strategy: develop a strategy that will help you target the right markets and plan the right type of PR activities.

2. Define your target market: identify those to whom you can best market your company and plan your PR activities accordingly.

3. Create a PR kit: create a kit, known in the PR industry as "press materials," to provide journalists, bloggers and other influencers with information about your company.

4. Introduce a small PR team: look for a PR team to represent your company to the public and create the right media and consumer contacts.

5. Issue press releases: Issue press releases to spread the news about your company and attract media attention.

6. Choose the right social media channels: Choose the social media platforms that best reach your target market and post content regularly to promote your brand.

7. Conduct sponsorships: Consider sponsoring local events, happenings or organizations to get the word out about your business.

8. Participate in PR campaigns: Get involved in campaigns that benefit your brand, business and services.

9. Build a list of press distributors: Build a list of press outlets to which you can send information about your company to attract media attention.

10. Conduct benchmarking: Regularly measure the success of your PR efforts to see what is working and what is not.

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Journalist data - Where can I find it?

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Journalist data can be found on various websites and databases, such as the American Society of Journalists and Authors (ASJA) website, the National Writers Union (NWU) website, or the International Federation of Journalists (IFJ) website. In addition, there are also some specialized databases that contain journalistic profiles, such as the Journalists List.
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Writing and sending press releases 2024 - How to make your press release successful

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Writing and sending a press release is an important part of marketing. It is an effective way to spread your brand and get more exposure. If you want to write and send a press release, there are a few things you need to consider.

1. Choose a topic

Before you write and send out a press release, you need to choose a topic. This topic should be interesting and relevant to your target audience. Choose a topic that will provide value to your target audience and inspire them.

2. Write a headline

The headline is an essential part of a press release. It should be to the point and summarize the topic of your press release. It should also grab the attention of the readers.

3. Write the text

The text of your press release should be informative and interesting. It should contain all the important information, but it should not be too long. Avoid giving unnecessary details.

4. Publish the press release

Once your press release is ready, you need to publish it. to publish it, you can use press distributors such as PR Newswire or Business Wire. Also publish the press release on your social media channels.

5. Send out the press release

Once you have published the press release, you need to send it out to relevant media outlets. Send the press release to journalists, bloggers, influencers, and other media outlets interested in your topic.

By following these steps, you can write and send an effective press release. With a press release, you can effectively market your brand and business and get more attention.

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