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How can I get into the press at a reasonable price?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to get cheap press. Here are some tips:

Press Releases: Write a press release about an interesting event happening at your company, such as a new product release or a special award. Make sure the release is concise, well-structured and to the point. Distribute the announcement to local and regional newspapers and relevant online media.

Collaborations: Collaborating with other businesses or organizations can help get your brand noticed in the press. Consider who you can work with to plan joint promotions or events.

Events: Organize an event or function that will attract press attention. Make sure the event is interesting and relevant to your target audience, and invite journalists and influencers.

Expert knowledge: Use your expert knowledge to be present in the press. Write guest articles on specialist portals.

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What are typical mistakes when distributing press releases?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some typical mistakes that companies can make when disseminating press releases:

Not having a clear objective: As with creating the press release, it is important to have a clear objective when it comes to disseminating it. If you don't know what you want to achieve, you won't be able to take targeted action.

Wrong distribution channels: a press release should be distributed through the right channels so that it reaches the right target audience. If you distribute your press release through channels that are not used by your target audience, it will not receive attention.

Insufficient research: if you target the wrong journalists, editors or publications, your press release will not be noticed. Carefully research which journalists and media are relevant in your industry and send your press release to them specifically.

Impersonal address: If you send your press release with a general address such as "Dear Sir or Madam", it will often be ignored. Personalize your address and include the name of the journalist or publication.

Incorrect timing: If you send your press release at an inappropriate time, it may not get noticed. Pay attention to current issues and events in your industry and send your press release at an appropriate time.

Don't follow up: It is important to contact recipients after sending the press release. If you don't follow up, you won't receive any feedback or coverage.

By avoiding these typical mistakes when distributing press releases, companies can increase their chances of successful publication and coverage.

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Which platforms are best for press release distribution?

02/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media such as Twitter, Facebook and LinkedIn are best suited for disseminating press releases, as they have a wide reach and it is easy to send messages to a wide audience. In addition, press releases can also be published on special press portals to which many journalists and editors subscribe. These platforms also offer additional opportunities to distribute press releases on other platforms, e.g., through email marketing or PR tools.
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Creating Press Releases - Our Tips for Success

01/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The creation of press releases is an important part of a company's marketing. A well-designed press release can help increase the company's visibility in the public eye and reach a wide audience. Here we have compiled some tips to help you write successful press releases and help your company gain visibility.

1. Familiarize yourself with your audience: when writing a press release, always keep your audience in mind. Remember that you are sending your release to journalists, editors, and other members of the media who want to cover your business. Try to find a language and content structure that is relevant and interesting to your audience.

2. Keep it short and concise: Press releases should be short and concise to grab the audience's attention. Try to summarize your message in a sentence or two and present it in a memorable way.

3. Use reliable sources: To write a credible press release, always use reliable sources. Only use sources that provide you with trustworthy information and avoid making unsubstantiated claims.

4. Use citations: Quotes are a good way to emphasize your message and add credibility. Use quotes from company representatives, experts or others that support your point of view and reinforce your message.

5. Create a good headline: A good headline is the essence of a press release. Use a powerful headline that piques the reader's interest and makes them want to learn more about the news.

6. Use a consistent format: use a consistent format to create your press release. Make sure all the information is easy to read and understand. Avoid conveying too much information in a press release and stick to a consistent format to improve readability.

7. Publish your press release on multiple platforms: Publish your press release on multiple platforms for greater reach. Publish your press release on your website, social media, a press release database or a press portal.

We hope these tips have been helpful to you. If you need more information about creating press releases, feel free to contact us. We will be happy to help you.

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FAQ - Writing a press release

01/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. What is a press release?

A press release is a notice issued by an organization or individual to inform the public about an event, product or service. It is usually sent to journalists, editors, and other members of the media, and it may also be posted on the organization's websites and social media channels.

2. How to write a press release?

Writing a press release is not an easy task. First, you need to create a headline that will appeal to the reader. Then, you should create a brief summary of the content. Next, you need to break down the most important information about the event, product or service you want to cover. Finally, you should add contact information so that journalists and editors can interview those who created the event, product or service.

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