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Running Ads on Google Ads [2023 Update]

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Google Ads is one of the most effective platforms to reach your target audience online. With Google Ads you can place ads that are tailored to your potential customers' needs and showcase your products or services. In this article, you will learn how to run ads on Google Ads and what to look for when creating ads.

Step 1: Create a Google Ads account

To be able to place ads on Google Ads, you first need to create a Google Ads account. Go to the Google Ads website and click "Get started now". Follow the instructions to set up your account.

Step 2: Keyword research

Before you can create ads, you need to do keyword research. Keywords are the search terms that potential customers type into Google when searching for products or services. Find out what keywords your target audience uses and what relevant search terms exist.

Step 3: Create a campaign

After the keyword research, create a campaign. Choose the goal of your campaign (e.g. more traffic to your website or higher sales) and set the budget you want to spend on the campaign.

Step 4: Create ad groups

Within your campaign, you can create multiple ad groups. Each ad group has a specific topic and a group of keywords related to that topic. Here you can also specify which landing page you want users to be directed to.

Step 5: Create ads

Create ads that match the specific ad groups. Choose a headline and description that showcase your products or services in an appealing way. Make sure your ads provide clear value to users and are tailored to your target audience.

Step 6: Determine the ad format

There are different ad formats you can choose from, such as text ads, display ads, or video ads. Choose the ad format that best suits your business and your goal.

Step 7: Target audience settings

Determine the target audience you want to reach with your ads. Here you can select demographic characteristics, interests, or user behavior, for example.

Step 8: Bidding

Determine how much you want to bid for each click on your ad. Here you should be guided by your budget and target groups.

Step 9: Monitor and optimize

Monitor your campaign regularly and optimize it as needed. Analyze which ads are performing well and which are not, and adjust your campaign accordingly.

Conclusion

Running ads on Google Ads can be a very effective online marketing strategy for businesses. Careful keyword research, targeted are key.

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Creating a sales-boosting landing page - This is what really matters

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A landing page is a special page on a website that is specifically designed to encourage a particular action from visitors, such as buying a product or filling out a registration form. A sales-boosting landing page is critical to the success of an online business. But what does it really take to create a landing page that actually generates sales?

Clear and understandable message

The message of a landing page must be clear and understandable. The visitor needs to understand what the offer is and how it will benefit them in just a few seconds. Using headlines, subheads, and bullet points can help convey the message clearly and concisely.

Compelling benefits

It's important to describe not only the product or service on the landing page, but also the benefits the customer will receive from it. These should be presented as clearly and concisely as possible. Visualizations such as images and videos can help to make the benefits vivid.

Call-to-action

A call-to-action is the button or link that prompts the visitor to perform an action. It should be prominently placed and clearly worded. Clear instructions on how the visitor should proceed are also important to avoid confusion.

Responsive Design

A landing page needs to look and function well on all devices, especially smartphones and tablets. Therefore, the design should be responsive and automatically adjust to the screen size.

Social Proof

Social proof, such as customer reviews or testimonials, can help build a visitor's trust and encourage them to take an action. Therefore, it is important to include these elements on the landing page.

Test and optimize

A landing page is never perfect. It is important to test and optimize different versions to improve the conversion rate. Elements like the headline, the call-to-action or the design can be tested.

Overall, a landing page that sells is crucial to the success of an online business. A clear and understandable message, compelling benefits, a clear call-to-action, a responsive design, social proof and continuous testing and optimization can create a landing page that actually generates sales.

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Placing ads on Google Ads - What you should know

02/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Google Ads is one of the most effective platforms to reach your target audience online. With Google Ads you can place ads that are tailored to your potential customers' needs and showcase your products or services. In this article, you will learn how to run ads on Google Ads and what to look for when creating ads.

Step 1: Create a Google Ads account

To be able to place ads on Google Ads, you first need to create a Google Ads account. Go to the Google Ads website and click "Get started now". Follow the instructions to set up your account.

Step 2: Keyword research

Before you can create ads, you need to do keyword research. Keywords are the search terms that potential customers type into Google when searching for products or services. Find out what keywords your target audience uses and what relevant search terms exist.

Step 3: Create a campaign

After the keyword research, create a campaign. Choose the goal of your campaign (e.g. more traffic to your website or higher sales) and set the budget you want to spend on the campaign.

Step 4: Create ad groups

Within your campaign, you can create multiple ad groups. Each ad group has a specific topic and a group of keywords related to that topic. Here you can also specify which landing page you want users to be directed to.

Step 5: Create ads

Create ads that match the specific ad groups. Choose a headline and description that showcase your products or services in an appealing way. Make sure your ads provide clear value to users and are tailored to your target audience.

Step 6: Determine the ad format

There are different ad formats you can choose from, such as text ads, display ads, or video ads. Choose the ad format that best suits your business and your goal.

Step 7: Target audience settings

Determine the target audience you want to reach with your ads. Here you can select demographic characteristics, interests, or user behavior, for example.

Step 8: Bidding

Determine how much you want to bid for each click on your ad. Here you should be guided by your budget and target groups.

Step 9: Monitor and optimize

Monitor your campaign regularly and optimize it as needed. Analyze which ads are performing well and which are not, and adjust your campaign accordingly.

Conclusion

Running ads on Google Ads can be a very effective online marketing strategy for businesses. Careful keyword research, targeted targeting and constant optimization are the keys to online marketing success.

Once the ads are placed, it is important to monitor them continuously and adjust them if necessary to ensure that they are effective and achieve the desired goal.

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The best techniques for getting readers of a press release to take action

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use call-to-action statements. Use call-to-action statements to prompt readers to perform a specific action. Examples include: "Click now to learn more," "Visit our website," or "Request your free trial."

2. Create a sense of urgency. Create a sense of urgency by providing compelling arguments and rationales for why readers need to act quickly.

3. Use a variety of media formats. Use a variety of media formats, such as images, videos, or graphics, to persuade readers to take action.

4. Offer a gift or bonus. Offer a gift or bonus if readers take a specific action. This can be a free product, a free service, or a discount.

5. Make it easy for readers. Make it easy for readers by providing simple, understandable instructions and a clear path to the action.

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What are machine learning algorithms?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Machine learning algorithms are algorithms that learn autonomously by analyzing information from existing data. They enable computer systems to learn from experience and apply it to new data and situations, allowing them to solve problems without explicit instructions. Machine learning algorithms include artificial neural networks, decision trees, support vector machines, Bayes networks, regression methods, and clustering algorithms.
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