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More customers at no cost? Successful content marketing for beginners

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content marketing is an effective and inexpensive way to attract new customers. It is a process in which companies create relevant content to reach and inform potential customers. This content can come in a variety of formats, including blog posts, videos, infographics, podcasts and e-books.

To be successful as a beginner, you should first understand what type of content you want to create and how you can most effectively distribute that content. An important part of content marketing is understanding your audience and then creating content that interests and engages them.

Another aspect of content marketing is search engine optimization (SEO). SEO involves using keywords to make your content more accessible to search engines like Google and Bing. To do this, you should include relevant keywords in your content and make sure your content is unique.

In addition, you should try to publish your content on different platforms to reach more potential customers. This includes social networks like Facebook, Instagram and Twitter, as well as blogs or news sites.

Finally, it is important that you continuously update your content and publish new content regularly. This will help you attract more customers and strengthen your brand.

With the right strategies and a continual effort, content marketing can be an effective and inexpensive way to attract more customers.

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How to gain more contacts with inbound marketing

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Inbound marketing is a very effective tool to gain contacts. It helps you to attract qualified contacts who are interested in your business and services.

1. Create a unique and relevant website: Create a website that is unique, easy to navigate and relevant to your target audience. Use content that adds real value to your visitors. This content can be in the form of blogs, whitepapers, eBooks, videos and much more.

2. Use social media: use social networks such as Facebook, Twitter, Instagram and LinkedIn to gain more contacts. Post relevant content to engage your target audience.

3. Use email marketing: use email marketing to grow your contact list and reach your target audience. Create relevant emails that are unique and informative to gain more contacts.

4. Use PPC and display ads: Use pay-per-click and display ads to gain more contacts. Set up ads on relevant websites and search engines to reach potential customers.

5. Create a lead magnet: Create a lead magnet to attract more leads. It can be a whitepaper, eBook or checklist that attracts your target audience.

With these tips, you can use inbound marketing to attract more leads. Use these strategies to reach more potential customers and strengthen your brand.

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Which marketing measures really (still) work in 2023 [2023 update]

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

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What is a social media manager?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A social media manager is a person who manages the social media marketing strategy of a company or brand. She is responsible for planning, coordinating and executing actions on social media platforms such as Facebook, Twitter, Instagram, YouTube and others to reach the target audience and promote the brand.
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What is media presence?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media presence refers to the degree of visibility of a company or person in the media. This includes traditional media such as print, radio, television and online media as well as social media channels such as Twitter, Facebook, Instagram and YouTube. Increased media exposure can help raise awareness of a company, brand or person. It can also help build trust in a company and attract new customers.
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