07/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It's hard to say whether advertising on Google will work more or less in 2023 than it does today. Google is constantly making changes to improve the user experience and increase the adoption and effectiveness of ads. If Google maintains its commitment to advertising in the coming years and continues to improve the technology, advertising on Google 2023 may be much more effective. However, it is also possible that other advertising technologies, such as social media ads and mobile ads, will overtake advertising on Google and reduce efficiency.
06/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct marketing is a form of marketing in which communication is made directly with potential customers. It can be done through various types of advertising such as emails, phone calls, direct mail, direct mail, catalogs, and text messages. It usually involves following up with potential customers and providing personalized experiences to increase customer loyalty and sales.
06/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing is a process that enables companies to market their products or services to customers by creating a brand that advertises them, improves their image, and increases sales. It involves analyzing customer needs, developing products and services, creating marketing strategies, and implementing promotional activities. Marketing is an important part of the business process as it helps to increase sales and attract new customers.
01/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
For an even more precise selection of suitable media, more than 450 keywords are now available for thematic filtering. The number of tags/topics included has thus almost doubled. In addition, the number of media contained in the DACH region has now increased to 14,500 entries.
Do you have questions/comments/suggestions? Please use our contact form
10/21/2021 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
For a large part of the entries contained in our Media & PR Database, tags & topics are now available, which can be used to filter the media by topic. In total, you can choose from around 250 topics and find the right media for your needs even faster.
Filtering by tag / topic is also available for combined filtering or search queries, for example, when searching for the topic "Environment" in country "Germany" in type "Magazine / Journal".
In addition, it is now possible to find suitable media from over 1,100 public lists for the DACH region (Germany, Austria, Switzerland).
Thanks to the new field search function in the respective drop-down fields, a few letters or a word component is sufficient to locate and select suitable lists or tags / topics.
The tag or topic database as well as the public lists will be expanded in the future and extended to all entries.
By importing further media, especially magazines & journals, the number of media contained in DACH has now increased to around 11,500 media outlets in Germany, Austria, Switzerland.
Do you have questions/comments/suggestions? Please use our contact form