News / Blog: #how-to

How to make the reach of a press release measurable

Measuring the reach of a press release is an important task for companies that want to increase their visibility to the public. There are several methods that can be used to determine the reach of a press release.

1. Determine the number of retail sources that received the press release. This can be a simple phone call to the respective media outlet or an online search.

2. Record the number of readers who read the press release. This can be determined using citation statistics, references to the press release, and other similar methods.

3. Measure the social media reach of the press release. This can be done using tools such as Hootsuite, Buffer, or Sprout Social.

4. Determine the number of people who responded to the press release. This can be done through a survey, an online poll, or a combination of both.

5. Measure the number of contacts referred. This can be determined through the tracking URLs included in the press release.

Using these methods, companies can measure the reach of their press release to gauge the success of their campaigns.

Back to the roots - How to achieve more in the long term with these dead-end customer acquisition strategies

1. Customer loyalty: Make your customers an offer they can't refuse. Give them bonuses and discounts if they buy from you repeatedly. This strengthens your customer loyalty and helps to gain satisfied customers.

2. Network: Use your network to attract new customers. Reach out to your customers, partners, suppliers and colleagues to tell your story.

3. Cross-selling: give your customers the chance to buy more products or services from you. Offer similar or complementary products and increase your sales.

4. New customer acquisition: use different methods to acquire new customers. For example, use advertising, online advertising, social media or direct marketing.

5. Events: Host events and functions to attract more customers. This can be a conference, a seminar or a trade show.

6. Content marketing: create interesting and quality content to attract more customers. Use different platforms to draw more attention to your business.

7. Customer testimonials: Encourage your customers to recommend your business. This is an effective tool to attract new customers.

8. Customer service: provide excellent customer service. This creates a positive image of your company and helps you attract more customers.

How to become a serial founder?

To become a serial entrepreneur, you need to follow some basic steps. First of all, you need to have an idea in mind. This idea should be unique and offer an opportunity to scale. Then, you need to create a business plan that will help you structure and fund your business. After you have created the plan, you should take it to potential investors and banks to raise the financial resources you need to start your business. Next, you will need to market your idea and sell your products to generate a steady income. Last but not least, you need to build a strong network to support and grow your business.

Media presence for higher brand awareness and more sales - How to become visible

You are wondering what is the best way to cost-effectively build a greater media presence so that more potential customers become aware of your products and services?

We are pleased to offer you a cost-effective entry into the world of PR software with our media and PR database for starting at just €274. Send your press releases in the future with the help of our PR tool. In addition to thousands of newspapers, online newspapers, radio and TV stations, the contact details of news agencies are also included.

Press & Public Relations for Startups and Entrepreneurs - How to Pitch Properly

Many founders:ins and startups wonder what they need to do to get media attention and coverage.

In our step-by-step guide for founders:ins and startups, we show you how to find thematically and geographically relevant & appropriate media and create media-rich press releases.