News / Blog: #guide

What to consider when building press contacts?

1. Make sure you are targeting the right contacts. Identify the right journalists who would best address your message.

2. Create a list with the contact information of the journalists you want to contact.

3. Write a personalized message that grabs the journalist's attention and piques their interest in your message.

4. Be honest and authentic in your communication. Avoid contacting the press with false information or unsolicited offers.

5. Make sure you update your news regularly and react to the latest developments.

6. Always be ready to respond to interviews, photos and other requests.

7. Use social media to spread your message to a wider audience.

8. Familiarize yourself with the guidelines and rules of conduct of the particular medium.

9. Be courteous and respectful of journalists and their work.

10. Don’t forget to thank journalists for their time and interest.

What is a mentoring program?

A mentoring program is a type of counseling in which an experienced mentor supports an individual or group and guides them in their personal and professional development. It can be an individual or a group that is mentored by the mentor. Mentoring programs can be either one-time or over an extended period of time. The purpose of a mentoring program is to provide a focus on personal growth by having the mentor share ideas and experiences that help the mentee reach their full potential.

What is a business framework?

A business framework is a framework that helps companies develop and implement strategies and processes. It is a flexible system that helps organizations comply with industry standards, meet regulatory requirements, and achieve their goals. For example, a business framework may include a set of policies and procedures to support the development and implementation of a business plan. It may also include a guide for developing internal control policies and procedures. A business framework can help organizations identify, assess, and manage risks to ensure the success of the business.

Customer acquisition cost in B2B - What does it cost to acquire a new business customer?

The cost of acquiring a new business customer depends on various factors. These factors can vary depending on the industry, the size of the company, and the potential customer. Nevertheless, there are some general guidelines to keep in mind.

In general, it costs companies between 5% and 15% of total revenue to acquire a new business customer. This percentage, known as the Customer Acquisition Cost (CAC), is made up of the cost of creating leads, acquiring them, and maintaining them.

In addition, customer service is often required to help customers integrate with the platform and provide further support as needed. These costs must also be included in CAC calculations.

It is important that companies have a CAC budget to track and control their investments in customer acquisition. This is the only way they can ensure that they achieve their goals and generate a positive ROI.

What is a specification sheet?

A specification document is a document created by a customer to provide a software developer with a description of the requirements for a new software product. It contains a detailed list of the functions that the product should fulfill, along with specifications that serve as guidelines for the developer. The specification sheet is an important tool that enables the developer to understand the customer's requirements and create the software accordingly.