12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Address enrichment is the process of taking a customer's address and using it to obtain additional information about the customer. This information can include census data, lifestyle data, and more. Address enrichment can be used in many different ways, such as marketing, fraud prevention, and risk management.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Telemarketing is a form of direct marketing in which companies contact customers by phone to sell them products or services. It can also be used to promote a particular brand to customers, advertise a particular offer to them, or encourage them to take a particular action.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales marketing is the strategy used to attract and build customers. It includes all the activities a company undertakes to market its products or services, including advertising, sales promotion, pricing, sales negotiations, distribution management, and customer service. The goal of sales marketing is to increase the company's sales and profits.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct marketing is a form of advertising in which companies interact directly with potential customers to sell them products and services. It can be done through various channels such as telephone, email, direct mail or SMS. Direct marketing is an effective strategy to generate sales quickly and create a direct connection with the customer.
07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Dialog marketing is a form of direct marketing that focuses on conducting interactive dialogs with customers and prospects. By using personalized communication channels such as e-mail, websites, SMS, telephone and fax, it becomes possible to contact the customer in a direct way and develop a dialog marketing program tailored to the customer's specific needs and expectations of the dialog.