News / Blog: #glossary

What is network marketing?

Network marketing is a form of direct marketing in which distributors sell products or services through referral marketing. These distributors are also referred to as multi-level marketing (MLM) because they extend through multiple levels of sellers. The distributor earns commissions when another distributor sells a product. Network marketing is an effective way to advertise and grow a business. It allows companies to build a broad customer base by marketing their products to a wide audience.

What are paid ads?

Paid Ads (also known as paid advertisements or paid ads) are ads that are placed on various websites, search engines, social media platforms, paid newsletters, and other online platforms to gain more visibility for your business. These ads can be in the form of text, images, videos, audio, or other formats and are mostly bought and paid for by businesses to draw more attention to their products or services.

What is marketing planning?

Marketing planning is a comprehensive process in which companies determine the strategies, objectives, and actions they want to use to achieve their business goals. It also includes analyzing the market and competition and developing a positioning strategy. Marketing planning components also include identifying target customers, determining pricing and promotion, and establishing a media plan.

What are marketing measures?

Marketing measures are activities that a company undertakes to make its products or services known, attract customers and generate sales. These include advertising, public relations, social media, content marketing, search engine optimization, e-mail marketing, trade fairs and events.

What is a marketing agency?

A marketing agency is a company that provides marketing and advertising services. It can offer a variety of services, including strategy and creative planning, media planning and buying, online marketing, social media marketing, public relations, and event planning. A marketing agency works with companies to achieve their goals and objectives by creating a series of campaigns that fit the company's specified target audiences.