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What are the wrong decisions to avoid as a founder?

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is a bad idea to focus on a single product or service. Instead, founders should try to offer multiple products or services to reach a broader range of customers. It is also important to develop a sophisticated strategy for growing the business before going in a particular direction. This will allow the company to plan for the long term and respond to changes in the industry. Another mistake founders should avoid is relying on a single source of funding. It is important to use multiple sources of funding to minimize risk.

1. An overly optimistic plan: if founders are too optimistic, they can focus on too many things at once and quickly lose sight of the big picture. A realistic and step-by-step plan is important to succeed.

2. Insufficient financial management: founders should manage their money responsibly by carefully controlling their expenses and carefully tracking their income.

3. Insufficient market research: it is important to know the needs and wants of target customers before launching a product or service. So founders need to do sufficient market research to validate their business idea and ensure that it will be successful in the market.

4. Scaling too quickly: Growing too fast can lead to financial problems as it is difficult to finance the growth. Founders should therefore aim for realistic growth and scale only when it is financially possible.

5. Hiring too early: Many founders make the mistake of hiring employees too early, before they have sufficiently validated their business. Such an approach can lead to financial difficulties, as you can spend too much money on wages without having enough in return.

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Working from home - There are ways to make money online

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Freelance Writing, Design, or Programming: If you have skills in any of these fields, you can work as a freelancer and take on projects from home.

Affiliate Marketing: You can promote products from other companies and get a commission when someone buys through your affiliate link.

Selling Online: You can sell your own products on a platform like Etsy or Amazon, or work as a reseller on a platform like eBay or Amazon.

Online surveys: Companies and market research institutes pay for your opinion when you take part in online surveys.

Virtual Assistant: You can do administrative tasks for companies and individuals from your home.

Social Media Management: If you have experience in social media management, you can help companies manage their social media accounts and create content.

Online Tutoring: If you have teaching experience, you can work as an online tutor.

There are many more ways to make money online from home, but these are some of the most popular options. It's important to do your research carefully and make sure you're getting paid for legitimate work.

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What is a marketing budget?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A marketing budget refers to the amount of money a company or organization allocates to marketing activities over a specific period. The budget is used to fund various marketing activities such as advertising, promotions, events, market research and digital marketing.

Marketing budget can be determined based on various factors such as company size, type of product or service, target audience, marketing goals and overall budget available.

An effective marketing budget enables a company to plan, implement and monitor its marketing strategy. It also helps measure ROI (return on investment) and ensures the company is focusing marketing spend on the most promising channels and actions to achieve the desired growth and success.

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Mission statement: With over 1000 blog posts, how to guides and glossary terms on the way to becoming a market leader?

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content is King. At Fischer Data Science, since our founding in 2019, we believe in improving the world of public relations and marketing through smart solutions and facilitating access to impactful tools because: There is no idea that is not worth sharing.

We have set ourselves the goal of removing the high financial hurdles that other providers put in front of their customers and prospects, thus facilitating access to the media and thus the flow of information, in order to also give young or small providers the chance to be published.

With now just under 1,000 contributions in our blog around the topics of PR & public relations, online & offline marketing, sales, tech & programming, optimization and strategies and much more, we have created a free knowledge base that is so far unique in the German-speaking world, which makes it easier for you to achieve your desired goals not only faster, but also with fewer resources.

Whether you are a press department, a PR agency or service provider, or simply want to take your press & public relations into your own hands: The Media & PR Database 2023 will save you costly time and money.

Have fun browsing and implementing!

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What are typical mistakes in B2B customer acquisition?

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When it comes to B2B customer acquisition, there are several mistakes that companies often make. Here are some typical mistakes:

Lack of target audience analysis: if you don't know exactly who your target audience is, you can't develop an effective acquisition strategy. A lack of target audience analysis often leads to you spending time and money on the wrong marketing channels and wasting your resources.

Too low lead quality: if you only focus on quick leads and don't qualify them well enough, this can lead to a low conversion rate. Take time to understand your prospects' needs so you can make sure you can actually help them.

Incorrect focus on sales pitches: When you focus solely on sales pitches during B2B customer acquisition, it can turn off potential customers. Instead, focus on how you can help customers solve their problems.

Poor follow-up strategy: if you don't keep in touch with potential customers, it can lead to a loss of the leads you've already acquired. Have a clear follow-up strategy to ensure that potential customers are not forgotten and stay in your mind.

Not enough patience: B2B customer acquisition requires patience and perseverance. It may take time before you see results, so it's important not to give up and keep at it.

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