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What are the wrong decisions to avoid as a founder?

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is a bad idea to focus on a single product or service. Instead, founders should try to offer multiple products or services to reach a broader range of customers. It is also important to develop a sophisticated strategy for growing the business before going in a particular direction. This will allow the company to plan for the long term and respond to changes in the industry. Another mistake founders should avoid is relying on a single source of funding. It is important to use multiple sources of funding to minimize risk.

1. An overly optimistic plan: if founders are too optimistic, they can focus on too many things at once and quickly lose sight of the big picture. A realistic and step-by-step plan is important to succeed.

2. Insufficient financial management: founders should manage their money responsibly by carefully controlling their expenses and carefully tracking their income.

3. Insufficient market research: it is important to know the needs and wants of target customers before launching a product or service. So founders need to do sufficient market research to validate their business idea and ensure that it will be successful in the market.

4. Scaling too quickly: Growing too fast can lead to financial problems as it is difficult to finance the growth. Founders should therefore aim for realistic growth and scale only when it is financially possible.

5. Hiring too early: Many founders make the mistake of hiring employees too early, before they have sufficiently validated their business. Such an approach can lead to financial difficulties, as you can spend too much money on wages without having enough in return.

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