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Starting up: How to earn the starting capital?

07/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to earn seed money. Here are some ideas:

Saving: One way to earn startup capital is to save money. If you save a certain budget each month and deposit it into a separate bank or savings account, you can slowly but steadily build up capital.

Investing: Another way to earn startup capital is to invest in stocks, bonds or mutual funds. However, it is important to note that investing carries risks and you should be well-informed and seek advice from a financial expert if needed.

Crowdfunding: Crowdfunding platforms such as Kickstarter or Indiegogo can be a way to raise seed money for an idea or project. However, it's important to note that crowdfunding is a competition for the attention of potential investors.

Loans: You can also apply for a bank loan or line of credit to get the startup capital you need. However, keep in mind that you will have to pay interest and you usually need a good credit score to do so.

Equity financing: If you already own a business, you can also consider equity financing by selling shares to investors.

Sideline job: Finally, you can also take a side job to earn extra money and save it for your startup capital.

It is important to note that there is no guarantee that any of these options will lead to success. It takes hard work, commitment, and thorough planning to earn the startup capital you need.

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07/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

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How high should the CPM be in online marketing?

06/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The CPM (thousand-contact price) in online marketing can vary greatly depending on various factors. There is no set rule or standard amount for the CPM, as it depends on many different variables. Here are some factors that can affect the CPM:

Target audience: the type of audience you are trying to reach can affect the CPM. For example, it may be more expensive to target a specific and high-value audience.

Ad format: the ad format you choose also plays a role. Different formats such as display ads, video ads, search engine advertising, or native advertising have different cost structures.

Platform: The choice of advertising platform influences the CPM. Well-known platforms such as Google Ads, Facebook Ads, or LinkedIn Ads have different pricing models and price ranges.

Demand and supply: the CPM is also influenced by the demand and supply in the advertising market. When demand for advertising space is high and supply is limited, this can lead to higher CPM prices.

Seasonal fluctuations: In some industries, there are seasonal fluctuations that can affect CPM. Prices may be higher during peak periods or at certain times of the year.

It is important to note that CPM is not the sole measure of the success of an advertising campaign. Other factors such as campaign objectives, targeting, and ad effectiveness also play an important role.

It's best to conduct a comprehensive analysis of your specific requirements, target audiences and budgets, and then set an appropriate CPM accordingly. It can be helpful to consult with experts in online marketing to make an informed decision.

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How to Get Media Attention - A Guide

06/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

For companies and organizations, media attention can be an important factor for success. If you want to present yourself as an expert in your field or want your company to be in the spotlight, the right media presence can help to increase your awareness and promote your business.

But how do you get into the media? Here are some steps that can help you get media attention:

Identify your target media

Before you begin, you should consider what media works best for you. It's important to research your target media to find out what type of content they publish and who their target audience is. Identify the media that best suits your business and make sure you have the contact information for the relevant editors or journalists.

Develop a message

A clear and compelling message is key to attracting media attention. Before engaging with the media, you should make sure you have a clear and memorable message. Think about what makes your business unique and why the media might be interested.

Write a press release

A press release is an important way to get your message across to the media. A well-written press release should get your message across clearly and concisely, and contain all the relevant information a journalist needs to cover it. Make sure your press release is well structured and includes all important information in the first few paragraphs.

Send your press release

Once your press release is created, you should send it to your target media. Make sure you send your press release to the right contacts and that you send a personalized email with a short introductory text highlighting the key points. Also, do not send out your press release too often, as this could attract negative attention from the media.

Offer expertise

Another way to get media attention is to offer your expertise. If you are an expert in your field, you can offer your expertise to the media and serve as a source for future stories. Make sure you state your expertise clearly and concisely and that you provide clear contact information for media representatives.

Use social media

Social media is another way to get media attention. Use your social media to spread your message and showcase your expertise. Use relevant hashtags and mention media companies

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Press relations for (solo) self-employed and freelancers - how it's done

06/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As a solo self-employed or freelancer, it can be a challenge to publicize your work and services and reach potential clients. One effective way to do this is through targeted public relations. Here are some steps you can take as a solo self-employed or freelancer to do press outreach:

Create a list of relevant media: research relevant media outlets that are relevant to your target audience and business. Create a list of contact information for journalists or editors responsible for publishing articles in these media outlets:

Write a press release.

Write a press release: write a press release about your business, services or a specific project you are working on. Make sure your press release is clear and concise, and includes important information such as your name, company and contact information.

Send the press release: send your press release to the contacts on your list. Use a personal salutation and make sure you've spelled the recipient's email address correctly.

Send your press release to the contacts on your list.

Take follow-up action: If you don't get a response to your press release, take follow-up action. Call editors or send a friendly email to ask if they received your press release and if they need more information.

Use social media: Share your press release on your social media channels to increase reach. Use relevant hashtags to reach potential customers.

Offer expertise: Offer your expertise as a resource for journalists. If journalists need information on a topic related to your area of expertise, it could be an opportunity to get mentions in the press.

Supply your expertise as a resource for journalists.

Use opportunities: Take advantage of opportunities such as events or conferences to showcase your work and connect with journalists or editors.

Use press opportunities.

Press relations can be an effective way to get known as a solo self-employed or freelancer and reach potential clients. With a little effort and creativity, you can draw media attention to you and your business.

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