This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
Building and maintaining media relationships takes care, time and commitment. Here are some steps that can help you:
Identify relevant media: Familiarize yourself with media outlets that play a role in your field or industry. Research newspapers, magazines, online publications, blogs, and broadcasters that cover topics related to your business, organization, or project:
Identify your target audience.
Define target audience: Determine your target audience, which are the journalists and media outlets you want to connect with. Consider their areas of expertise, interests and the readership of their media.
Provide relevant content: Provide the media with high-quality, relevant content that may be of interest to their readers or viewers. This can be in the form of press releases, technical articles, case studies, expert interviews, or background information.
Send press releases: Write press releases about new developments, events or important announcements your company is making. Make sure your press releases are well-written, informative, and engaging.
Make personal contacts: look for opportunities to build personal relationships with journalists. This can be done through networking events, conferences or industry meetings. Use these opportunities to introduce yourself, make contacts, and talk about relevant topics.
Respond quickly to media inquiries: When journalists contact you or ask for information, respond as quickly as possible. Journalists often have tight deadlines and appreciate a timely response.
Regular updates and follow-ups: keep your media contacts informed about news, developments or projects at your company. Send regular email newsletters or updates to keep them interested.
Make sure your media contacts are aware of the news.
Build trusting relationships: Strive to build long-term, trusting relationships with journalists. Treat them as partners and help them do their jobs well by providing quality information and access to relevant experts.
Invite journalists to events and press conferences: Invite journalists to events, trade shows, press conferences or other relevant events. This provides them with the opportunity to get to know your organization better and report on it.
Take feedback into account: Take feedback from journalists seriously. Improve your communications strategy and content based on this feedback.
Allow journalists to provide feedback.
It is important to note that building media relationships takes time and is an ongoing process. Nurturing relationships requires consistency, transparency and communication. By following these steps and continually working on them, you can build and maintain strong, long-term relationships with the media.
Experienced PR Reps: $80 - $120 per hour
PR Managers or Subject Matter Experts: $120+ per hour
These estimates are general guidelines and may vary depending on the type of service (media relations, crisis communications, event planning, etc.) and the specific task.
Since public relations is diverse, it is important to research current market data and prices in your region and industry. Your own experience, expertise and the added value you can offer customers should be taken into account when pricing. The competitive landscape and customers' willingness to pay are also important factors.
Here, you'll find an overview of various startup media that can provide you with a quick understanding. In our comprehensive media and PR database, we offer a plethora of advantages for startups and founders:
Diverse Range of Information: Our database encompasses a wide array of startup media, including online publications, magazines, blogs, and podcasts. This diversity allows founders to reach a broader audience and present themselves across various media channels.
Visibility and Reach: By being present in startup media, companies can enhance their visibility and reach a larger audience. This is particularly crucial for engaging potential customers, investors, and business partners.
Brand Building: Regular presence in relevant media can foster brand awareness and strengthening. A solid brand reputation can bolster consumer trust and contribute to building long-term business relationships.
Networking Opportunities: Startup media often provide the opportunity to connect with fellow founders, industry experts, and investors. This can offer valuable chances for knowledge exchange, collaboration, and expanding your network.
Timeliness and Industry Trends: By regularly following startup media, founders can stay informed about current trends, developments, and innovations in their industry. This knowledge is critical for staying competitive and identifying opportunities early.
Investor Attention: Startup media frequently attract investors seeking promising new ventures. By being featured in these media, founders can capture the attention of potential investors and gain opportunities to secure funding for their companies.
PR and Reputation: Positive coverage in startup media can enhance a company's image and serve as third-party validation. This can be particularly helpful in building trust among customers and partners.
Our media and PR database equips you with the tools to be strategically present in relevant startup media and make the most of media coverage benefits. We assist founders in spreading their message, achieving their goals, and successfully establishing their companies.
The hourly rates of self-employed professionals can vary widely in different industries and specialties. They depend on factors such as the type of service, experience, specialization, location and market demand. Here are rough guidelines for hourly rates of self-employed professionals in various fields:
Consulting and management:
Emerging or junior consultant: €30 - €60 in Europe / $30 - $60 in the US
Experienced consultants: €60 - €120 in Europe / $60 - $120 in the US
Senior consultants or experts: 120 € and more in Europe / $120 and more in the USA
Design and creativity:
Ebeginners: 20 € - 50 € in Europe / $20 - $50 in the USA
Experienced designers: 50 € - 100 € in Europe / $50 - $100 in USA
Experts and specialists: 100 € and more in Europe / $100 and more in the USA
IT and Technology:
Entry or junior developers: €20 - €50 in Europe / $20 - $50 in the USA
Experienced developers: €50 - €100 in Europe / $50 - $100 in the USA
Senior or specialist developers: 100 € and more in Europe / $100 and more in USA
Writing and content creation:
Ebeginner: €15 - €40 in Europe / $15 - $40 in the US
Experienced writers: €40 - €80 in Europe / $40 - $80 in USA
Specialist authors or experts: 80 € and more in Europe / $80 and more in USA
Health care (medicine, therapy, etc.):
Depending on the field and specialization, hourly rates can vary widely. In some cases they can reach hundreds of euros or dollars per hour.
Please note that these are general estimates and actual hourly rates can vary widely depending on various factors. To determine the right hourly rate for your services, conduct thorough market research to understand current rates in your industry and region. Also consider your own experience, expertise, and the value of your services when pricing.
The hourly rates of freelancers can vary significantly depending on the industry, experience, expertise, location and type of project. Here are some rough guidelines for hourly rates of freelancers in different fields:
Consulting and management:
Emerging or junior consultant: €30 - €60 in Europe / $30 - $60 in the US
Experienced consultants: €60 - €120 in Europe / $60 - $120 in the US
Senior consultants or experts: 120 € and more in Europe / $120 and more in the USA
Design and creativity:
Beginners: 20 € - 50 € in Europe / $20 - $50 in the USA
Experienced designers: 50 € - 100 € in Europe / $50 - $100 in USA
Experts and specialists: 100 € and more in Europe / $100 and more in the USA
IT and technology:
Entry or junior developers: €20 - €50 in Europe / $20 - $50 in the USA
Experienced developers: €50 - €100 in Europe / $50 - $100 in the USA
Senior or specialist developers: 100 € and more in Europe / $100 and more in USA
Writing and content creation:
Beginner: €15 - €40 in Europe / $15 - $40 in the US
Experienced writers: €40 - €80 in Europe / $40 - $80 in USA
Specialist authors or experts: 80 € and more in Europe / $80 and more in USA
Health care (medicine, therapy, etc.):
Depending on the field and specialization, hourly rates can vary widely. In some cases, they can reach hundreds of euros or dollars per hour. Please note that these are only general estimates and actual hourly rates can vary greatly depending on various factors. It is important to conduct extensive market research to understand the current rates in your industry and region. Also consider your own experience, expertise, and the value of your services when determining your hourly rate.