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Experienced PR Reps: $80 - $120 per hour
PR Managers or Subject Matter Experts: $120+ per hour
These estimates are general guidelines and may vary depending on the type of service (media relations, crisis communications, event planning, etc.) and the specific task.
Since public relations is diverse, it is important to research current market data and prices in your region and industry. Your own experience, expertise and the added value you can offer customers should be taken into account when pricing. The competitive landscape and customers' willingness to pay are also important factors.