News / Blog: #employer

Employer Branding - How to become visible in the media as a provider & employer

1. Create a unique employer brand: create an employer profile that conveys a unique image of your company. Determine what values set your employer apart and highlight them.

2. Create a social media presence: create a social media presence to increase awareness of your company and build a positive image.

3. Publish content that represents your company: Publish content that represents your company and inspires your employees and customers. You can also create videos, blog posts or podcasts to promote your business and build a strong brand.

4. Build a strong website: A strong website is essential to a successful employer branding strategy. Make sure it is up-to-date, engaging and user-friendly to attract potential employees.

5. Leverage media partnerships: Create partnerships with other companies or media outlets to put your company front and center. You can also write guest posts on other websites to promote your business.

6. Host events: host events to draw attention to your company and connect with potential employees.

7. Use email marketing: use email marketing to strengthen your employer brand and reach out to potential employees.

8. Be active in your community: be active in your community to promote your company and build a positive image.

What is personnel marketing?

HR marketing is a branch of marketing that deals with recruiting, employer branding and staff retention. It includes various strategies to inspire and attract candidates to a company and to retain and motivate existing employees. Strategic measures include designing the employer brand, selecting the right communication channels, hiring employees and developing employee loyalty programs.

What is employer branding?

Employer branding is a process that aims to build a company as an attractive employer for potential candidates and employees. This involves using a brand to position a company as an attractive employer and improve employee retention. It includes publishing information about the company, communicating the company's culture, developing employee retention programs, and other strategies.