12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It is important to remain professional and address editors with the correct salutation. Start your email with a short and concise introduction that explains the reason you are contacting them. Then explain the content of your request (e.g., an article for a magazine or a guest post for a website). Make sure to include all relevant information, such as a brief personal introduction, a link to your portfolio and social media accounts. End your text with a friendly greeting.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An important goal of ad planning is to achieve a consistent, appealing ad design that reaches the target audience. To achieve this, ad planners need to link the different media they use. This can be difficult when different editorial teams use different data sets and data formats.
One way to overcome this challenge is to use a central database in which all media data from the editorial offices is linked. This database can then be easily searched to help ad planners find information. With the linked data, ad planners can also create a unified ad design.
In addition, this linked data can also be used to track and manage ad campaigns. Using this data, ad planners can see how well a particular campaign is performing, which media is performing well, and how the campaign has performed compared to other campaigns. This allows ad planners to adjust and improve their campaigns.
Overall, linking editorial media data can help simplify ad planning by making it easier to find information and create consistent ad designs. In addition, the data can also be used to track and manage ad campaigns.
11/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Get a comprehensive overview of the media landscape and editorial addresses for press releases for as little as €379? Go! With our media & PR database. Inform now and save!
10/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Yes. Our Media & PR Database is just that: an up-to-date editorial directory with over 17,000 entries in Germany, Austria and Switzerland.
08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In order to reach editorial offices and journalists in a cheap and time-saving way, you can send a press release by e-mail. This is a simple and inexpensive way to reach a large number of journalists and editors and increase the chances of publication. Also, one can use press distribution lists that include a list of editors and journalists. With a distribution list, one can send a personalized email to all the addressees in the distribution list, increasing the chances of success. Alternatively, one can also use social networks such as Twitter or LinkedIn to reach editorial offices and journalists and spread one's PR.