12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Tableau is a data visualization software that allows users to visually explore and investigate their data. With Tableau, users can create interactive graphs, charts, maps, and other visual elements to better understand and present their data. Tableau connects to a variety of data sources, including Excel files, databases, CSV files, online data sources and more. It is a high-quality business intelligence tool that is useful for companies of all sizes, from sole proprietorships to Fortune 500 companies.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
MariaDB is a relational, open-source database based on an advanced variation of MySQL. It was developed as a high-performance alternative to MySQL and offers a number of security and performance improvements that reduce the risk of data loss or corruption. MariaDB is widely used by many large companies and websites. It is also a popular tool for web developers, as it is easy to use and manage.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
SQL (Structured Query Language) is a programming language used for relational databases. It is used to create, modify, retrieve, and delete data in a relational database. MySQL is an open source relational database system based on SQL that is commonly used for web applications and websites. MySQL is one of the most widely used databases and can be installed on a variety of operating systems and hardware platforms.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A crawler is a program that navigates the World Wide Web. It follows links to other pages and downloads their content to analyze it. Thus, it collects information about the structure of the web and stores it in a database. For example, it can collect all available links or all words on the page. Afterwards, this database can be used for different purposes, e.g. for search engines, for price comparisons or for scientific research.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An important goal of ad planning is to achieve a consistent, appealing ad design that reaches the target audience. To achieve this, ad planners need to link the different media they use. This can be difficult when different editorial teams use different data sets and data formats.
One way to overcome this challenge is to use a central database in which all media data from the editorial offices is linked. This database can then be easily searched to help ad planners find information. With the linked data, ad planners can also create a unified ad design.
In addition, this linked data can also be used to track and manage ad campaigns. Using this data, ad planners can see how well a particular campaign is performing, which media is performing well, and how the campaign has performed compared to other campaigns. This allows ad planners to adjust and improve their campaigns.
Overall, linking editorial media data can help simplify ad planning by making it easier to find information and create consistent ad designs. In addition, the data can also be used to track and manage ad campaigns.