12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Attraction marketing is a marketing strategy that focuses on attracting customers to a company's products or services, rather than relying on traditional methods of advertising and promotion. It involves developing relationships with potential customers, providing them with value and information, and building a level of trust and credibility. This strategy can be used both online and offline, and is often used in conjunction with other marketing tactics.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Address marketing is a form of direct marketing in which companies target potential customers. Addresses of existing and potential customers are used to send personalized advertising. This includes the use of print media, e-mail marketing and telemarketing. Unlike mass marketing, in which companies send out untargeted advertising, address marketing can target individual customers and send customized advertising that is tailored to the customer's individual needs.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An address database is a collection of records that contain contact information such as email addresses, postal addresses, telephone numbers and other contact details. This data can be used by companies to contact their customers or partners. They can also be used as a tool to drive marketing campaigns by addressing potential prospects or customers. Address databases can also be used as a basis for further research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing strategy is a plan that determines how a company will market its products or services. A marketing strategy looks at target markets, product features, pricing, promotional activities, distribution channels, and customer service. It is a complex process that relates to all aspects of marketing from a brand. The goal of a marketing strategy is to identify target markets, identify and market the right products, and reach customers to increase sales.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New customer marketing is a strategy aimed at attracting new customers. It consists of a series of actions to reach and retain new customers, including creating advertising campaigns, distributing promotional materials, developing offers, developing partnerships, and developing a brand. New customer marketing focuses on increasing sales by attracting new customers and increasing customer loyalty by providing quality products and services.