12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Email marketing is a form of direct marketing in which companies send emails to selected customers or prospects to inform them about products or services, encourage them to purchase them, or remind them to visit the company's website for more information.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Referral marketing is a form of marketing in which companies try to attract new customers by encouraging existing customers to recommend their products or services to friends and family. This is often accomplished through discounts, rewards, or special offers that encourage referrals to be passed along. It is a very effective method of marketing because a person recommending a product or service has more credibility than a company selling the same product or service.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Digital marketing is a form of marketing that relies on digital media to reach customers. It refers to all strategies, techniques and campaigns that use digital technologies such as websites, social media, mobile devices and search engines to raise awareness, market and sell a company and its products. It can also be used to reach, engage and serve customers.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Database marketing is a form of direct marketing in which companies use customer data to create and execute targeted marketing campaigns. It can be used to reward existing customers, attract new customers, or increase sales. Database marketing focuses on gathering information about individual customers and using that data to create targeted and personalized offers. It can also be used to create segmented marketing campaigns that are specifically tailored to the needs of different target groups.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
CRM marketing is the use of customer relationship management (CRM) technologies to identify, segment, and delight customers in a data-driven manner. CRM marketing enables companies to create personalized, relevant, and consistent customer experiences that improve the customer experience and drive customer loyalty. These technologies help companies understand and personalize customer communications, increase ROI, and drive revenue.