News / Blog: #customers

What are influencer relations?

Influencer relations is a form of PR in which companies and brands spread their messages to a wider audience via influencers. Influencers are people who have a large number of followers on social media and a strong reputation in their respective niches. By including an influencer in a campaign, brands can promote their products and services in a unique way and reach a wider audience. Influencer relations can help attract more customers and increase customer engagement.

What is Corporate Design?

Corporate design is the process of developing and implementing a visual identity for a company or organization. It encompasses a wide range of visual elements that represent the company or organization, including logos, colors, fonts, images, and other visual elements. Corporate design is an important part of brand management and can help strengthen a company's image and attract customers.

What is PR consulting?

PR consulting is a consulting service that helps companies improve their public reputation. It can help create a positive image by connecting a company with the public and helping it achieve its goals. A PR consultancy can also help market a company's product or brand by developing concepts that appeal to customers in a positive way. Sometimes a PR consultancy can also help companies deal with the public in difficult situations.

What is corporate publishing?

Corporate publishing refers to the publication of content created by an organization or institution to strengthen and promote its brand. This includes publications such as magazines, newsletters, brochures, websites and social media channels. Corporate publishing is an important part of corporate communications and is used to strengthen the brand, attract new customers and retain existing customers.

What is brand awareness?

Brand awareness is the ability of a brand to make itself known to the public, customers and other market participants. This is achieved through a combination of factors such as advertising, marketing and PR. Brand awareness is an important element in building a brand and helps build strong customer loyalty. It is also a factor that plays a role in pricing, as a well-known brand can charge more prices and be able to make a higher profit.