12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A demo version is a free trial version of a program or software that provides insight into the features and functionality of the product. Demo versions are often limited because they contain only a portion of the program's full functionality. They are often used to give prospective customers a glimpse of the product's capabilities before they purchase a full version.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Market positioning is a strategy used by companies to determine the position of their products compared to the products of their competitors. It involves analyzing the characteristics and position of the products compared to competitors and establishing a position in the market that focuses on unique values and characteristics that distinguish the product from others. The goal is to increase awareness and demand of the product among customers.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An online store is a web store where customers can buy goods and services over the Internet. This type of store is usually operated through a website that offers an assortment of products or services in a very similar way to a traditional store. Online stores offer a convenient way for consumers to purchase goods without leaving their homes. Most online stores also offer the ability to pay for products by credit card or other electronic payment methods.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Market monitoring is a systematic process of collecting, analyzing and interpreting information about existing and potential customers as well as about competitors and the market in which they operate. The insights gained from this process can help companies make informed decisions about their strategies and products.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
General terms and conditions (GTC) are contractual terms and conditions that a company provides to its customers when they purchase a product or service. They specify what the customer can expect from the company, how the company provides certain services, and what rights and obligations the customer has. They also protect the company by setting rules and guidelines that must be followed by both parties.