News / Blog: #customers

With the right arguments - how to convince potential customers who doubt and convert successfully

With the right arguments - How to convince potential customers who doubt and convert successfully:

1. Show the benefits of the products: Explain to potential customers why your products are a good choice for them and how they can help them. Explain how the products can meet their needs.

2. Offer a guarantee: Show your potential customers that you are confident about your products by offering a guarantee. This way, potential customers can feel confident about making an investment in your products.

3. Provide excellent customer service: Customers want to know that if something goes wrong, they have someone to talk to. Therefore, offer excellent customer service that provides quick and useful help when something goes wrong.

4. Be honest and transparent: Customers want to receive honest and transparent information about the products they are about to buy. Therefore, be honest and open about the features and benefits of your products so that your potential customers can make an informed buying decision.

5. Create a trusting environment: A trusting environment is one of the most important requirements for successful conversion. Prepare an environment where your customers feel comfortable and safe by using security certificates, for example.

Customer acquisition cost in B2B - What does it cost to acquire a new business customer?

The cost of acquiring a new business customer depends on various factors. These factors can vary depending on the industry, the size of the company, and the potential customer. Nevertheless, there are some general guidelines to keep in mind.

In general, it costs companies between 5% and 15% of total revenue to acquire a new business customer. This percentage, known as the Customer Acquisition Cost (CAC), is made up of the cost of creating leads, acquiring them, and maintaining them.

In addition, customer service is often required to help customers integrate with the platform and provide further support as needed. These costs must also be included in CAC calculations.

It is important that companies have a CAC budget to track and control their investments in customer acquisition. This is the only way they can ensure that they achieve their goals and generate a positive ROI.

What is cold calling?

Cold calling is a sales process in which a salesperson sells products or services to potential customers without first contacting the customers. It is also referred to as "cold calling." The salesperson usually contacts the customer by phone or email to present their offer and get the customer to buy a product or service. Cold calling is a very effective and efficient sales method, but it requires a high level of skill and takes a lot of time.

What is a business listing?

A business listing is an entry in a professional business directory where a company publishes its details and information about the products and services it offers. Business directories can be published online or in print and are typically offered by trade associations, government agencies, publishers, and local businesses. The business listing provides an easy way for businesses to reach out to potential customers and help them identify the relevant features and characteristics of their products and services.

What is a partner program?

An affiliate program is a sales program in which a company (the affiliate program) offers other companies (the affiliates) financial incentives for referring customers. The affiliates receive compensation when they generate a certain number of customers for the affiliate program.