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How does acquisition work as a self-employed person?

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As a self-employed person, you need to build a network to attract new customers. It is important that you promote your services and products to the right target groups so that you reach potential customers. For example, you can use social media channels, online advertising and other marketing strategies to do this. You can also approach potential customers directly and pitch your product or service. It is also important that you provide your customers with good customer service and use a professional sales strategy.
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Why press release distribution is important

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press releases are an important communication method that companies can use to promote their products or services. They are an effective and inexpensive way to inform a wide audience about new developments and activities. Another reason why press release distribution is important is that it is an easy way to draw more attention to your business. If you write a press release correctly and send it to the right media outlets, you can effectively promote your brand and company on a local, regional and even international level. It's a great way to strengthen your brand, attract more attention and attract more potential customers.
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Storytelling 101 - With the right story, inspire potential customers and convince them to buy

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Storytelling is a powerful form of advertising that businesses can use to engage potential customers and get them to buy a product or service. It's an effective way to strengthen your brand and draw attention to yourself.

Storytelling is about telling a story that triggers emotions in your customers and makes them want to buy your products or services. A good story must grab the audience's attention, captivate them, and make them want to keep reading and listen to the ending.

There are a few steps you need to follow to tell a successful story. First, you need to figure out who you are targeting. Identify your audience and think about what type of story would best suit them. Then, think about what your story should include, how it should be structured, and what your main point is.

It's also important to make your story as memorable as possible so it's easy to remember. There are several ways you can accomplish this. For example, you can choose an unusual opening, build suspense, or include a surprising twist.

Finally, make sure your story includes a strong call-to-action so potential customers know what to do once they've heard your story.

By following these steps, you can impress your audience and get them to learn more about your company and products and ultimately buy them. Storytelling is an effective way to engage potential customers and get them to support and buy your brand.

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Is a live support chat worthwhile for online stores, agencies and service providers?

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many live chat software providers talk about the fact that implementing a live chat will multiply the number of contacts from potential customers. But is this really the case?

Yes, a live support chat is a very effective way to support customers quickly and efficiently. With a live support chat, online stores, agencies, and service providers can offer instant support to their customers at any time of the day or night. This allows them to respond to queries quickly and build better customer loyalty. It can also help generate more revenue by supporting customers faster and more efficiently.

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How to Build an Optimize a Sales Funnel

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A sales funnel is a process that takes customers through a series of steps from initial contact to purchase. It is important to optimize the sales funnel to maximize purchases.

1. Define your target audience: first, you need to figure out who your target audience is and what type of customers you want to target. Define the characteristics and behavior of your target audience to optimize your strategy.

2. Create unique content: Create unique content that appeals to your target audience and motivates them to take action. Create different types of content, including blog posts, social media posts, videos, and emails.

3. Optimize your landing pages: optimize your landing pages to make it easy for visitors to get to the information they want. Make sure your landing pages are unique, have an interesting design, and are easy to navigate.

4. Build a sales funnel: When building your sales funnel, make sure that each step in the process is clearly defined. Define each step to ensure customers can navigate easily.

5. Conduct A/B testing: Run A/B tests to see which variation of your landing pages or content works best. A/B testing will help you figure out what changes you need to make to optimize your sales funnel.

6. Set up tracking: To measure the success of your sales funnel, you need to set up tracking. Tracking will allow you to see how many visitors go through the sales funnel and how many purchases are completed.

With proper planning and optimization, you can improve your sales funnel and generate more purchases. Use the above tips to optimize your sales funnel and increase your sales.

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