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Google Search Network Partners are websites that have entered into an agreement with Google to display ads on the search network. These include, for example:
Websites of search engines such as AOL or Yahoo that use the Google search results network.
Websites of online directories or business directories such as Gelbe Seiten or Das Örtliche, for example
Websites of newspapers or magazines that place ads on their online platforms
These partner websites can be integrated into the search network in different ways. Some display ads only on specific pages or in specific sections of the site, while others display ads throughout the site. In either case, the same targeting options apply as for Google Search, and ads are served based on bids and relevancy criteria.Using the Google Search Network Partner Program can mean more reach and visibility for advertisers, as their ads can be served on a larger number of sites. However, advertisers should note that the performance of ads on the Partner Network is often different than on Google Search itself, and therefore separate campaign optimization may be required.
No clear strategy: A clear and well thought-out strategy is the key to success in online marketing. Without a clear idea of who the target audience is, what the goals are, and what tactics to use, marketing can be unfocused and ineffective.
Incorrect targeting: incorrect audience definition can result in marketing efforts being directed to the wrong people, wasting time and money.
Poorly designed landing pages: the landing page is where a visitor is supposed to be converted into a customer. If the landing page is not clearly and invitingly designed, it will be difficult to convert visitors into customers.
Poor content: Content is the key to success in online marketing. Poorly written or irrelevant content can cause potential customers to stop engaging and turn away from the brand.
Ignoring Mobile Optimization: more and more people are using mobile devices to browse the internet. A lack of mobile optimization can result in potential customers being deterred from using the website.
Lack of analysis and adaptation: success in online marketing requires continuous analysis and adaptation to the changing needs of the target audience and the market. If analysis and adaptation do not take place, marketing can quickly become outdated and ineffective.
The cost of customer acquisition in B2B can vary widely and depends on many factors, such as the industry, the company, the target audience, the sales channel, and the type of marketing activity.
Some common marketing activities in B2B include digital marketing campaigns such as Google Ads ads, advertising in trade magazines, direct marketing, cold calling, networking events and trade shows. The cost of these activities can vary widely, ranging from a few hundred dollars to several thousand dollars or even higher, depending on the tactics used and the intensity of the campaigns.
Especially due to the high click prices in the B2B area (= products & services to corporate customers) of up to 15 € per click and associated lead prices of several dozen euros to several hundred euros, strong optimization and testing measures are required to not burn the marketing budget.
An important factor in determining the cost of B2B customer acquisition is also customer lifetime value (CLV), or the expected revenue a customer will generate throughout the relationship with the company. If the CLV is high, higher customer acquisition costs may be justified.
Wrong keyword selection: Keyword selection is critical to the success of your Google Ads campaign. Avoid choosing keywords that are too general or focusing on only a handful of keywords. Instead, use keyword tools to find relevant and specific keywords related to your product or service.
Insufficient budget: having too little budget can result in your ads not being displayed enough times, and therefore not generating relevant clicks. It is important that you budget enough to make your ads visible and drive potential customers to your website.
Lack of landing page optimization: When you run a Google Ads ad, it is important to make sure that the landing page you link to is relevant and user-friendly. Otherwise, you risk users leaving your site quickly and you won't achieve success.
Missing ad extensions: Ad extensions are an important part of Google Ads. They can help make your ad more eye-catching and informative. Use the various ad extensions to include additional information like opening hours, location, and phone number in your ad.
Lack of conversion tracking: without conversion tracking, you can't accurately measure which ads are successful and which are not. Use Google's conversion tracking tool to see which ads are leading to conversions on your website and adjust your campaign accordingly.
Not monitoring regularly: It is important that you monitor and adjust your Google Ads campaign regularly. Otherwise, you run the risk of your ads becoming ineffective and wasting valuable budget.
No targeting: Use the various targeting options to ensure that your ads are played out to the right users. Otherwise, you risk your ads being served to people who are not interested in your product or service.
Consulting offers companies a range of services that enable them to optimize their business. Some of these services can help advise and support a business, while others are more focused on sales.
Consulting is a service that helps companies solve problems by intervening in the structure of the company, developing a new business model, or creating a strategy. Consultants help businesses solve complex problems by providing advice, analysis, and guidance on specific business problems and needs. Consulting can also help set a business on a new path by encouraging it to explore new ideas and opportunities that it had not previously considered.
Sales is another type of service offered by consulting firms. Sales consulting is a specialized service that can help companies develop and implement sales strategies. A sales consultant can help businesses plan their marketing, develop their sales strategies, reach their customers, and improve their sales techniques.
The main difference between consulting and sales is that consulting is focused on solving business problems, while sales is focused on selling products or services. Therefore, consulting can help companies develop a strategy to improve their business, but selling is an additional step that must be taken to attract new customers or increase sales.