News / Blog: #customer

What is a competitive advantage?

A competitive advantage is a particular advantage that a company has over its competitors. It can relate to a variety of things, such as cost, quality, technology, innovation, price, or customer service. A competitive advantage can help a company capture a larger market share, build customer loyalty, and increase sales.

With the right arguments - how to convince potential customers who doubt and convert successfully

With the right arguments - How to convince potential customers who doubt and convert successfully:

1. Show the benefits of the products: Explain to potential customers why your products are a good choice for them and how they can help them. Explain how the products can meet their needs.

2. Offer a guarantee: Show your potential customers that you are confident about your products by offering a guarantee. This way, potential customers can feel confident about making an investment in your products.

3. Provide excellent customer service: Customers want to know that if something goes wrong, they have someone to talk to. Therefore, offer excellent customer service that provides quick and useful help when something goes wrong.

4. Be honest and transparent: Customers want to receive honest and transparent information about the products they are about to buy. Therefore, be honest and open about the features and benefits of your products so that your potential customers can make an informed buying decision.

5. Create a trusting environment: A trusting environment is one of the most important requirements for successful conversion. Prepare an environment where your customers feel comfortable and safe by using security certificates, for example.

Customer acquisition cost in B2B - What does it cost to acquire a new business customer?

The cost of acquiring a new business customer depends on various factors. These factors can vary depending on the industry, the size of the company, and the potential customer. Nevertheless, there are some general guidelines to keep in mind.

In general, it costs companies between 5% and 15% of total revenue to acquire a new business customer. This percentage, known as the Customer Acquisition Cost (CAC), is made up of the cost of creating leads, acquiring them, and maintaining them.

In addition, customer service is often required to help customers integrate with the platform and provide further support as needed. These costs must also be included in CAC calculations.

It is important that companies have a CAC budget to track and control their investments in customer acquisition. This is the only way they can ensure that they achieve their goals and generate a positive ROI.

What is brand perception?

Brand perception refers to the impression a customer has of a brand. It is a combination of rational and emotional factors that arise from interaction with the product, the company and its activities. These include, for example, advertising, design, customer service, products and services, and online presence. A positive image is created when a brand is perceived as trustworthy, attractive and of high quality.

What is a customer value analysis?

A customer value analysis is a complex approach that enables companies to obtain a detailed and quantified assessment of the value of customer relationships. It also enables companies to understand and measure the value contributions of existing customer relationships. Customer value analysis can also help quantify the impact of revenue and customer acquisition initiatives, pricing, and customer loyalty programs on customer value.