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Which marketing measures really (still) work in 2023 [2023 update]

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

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Storytelling 101 - Convince potential customers to buy with the right story

12/12/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A good story is an effective and compelling way to convince potential customers to buy a product or service. To achieve this, companies need to tell a story that is authentic, inspiring, and thought-provoking. Here are some steps to help you successfully develop a storytelling strategy:

1. Understand your audience. Before you even begin to tell a story, you need to understand the people you are targeting. You need to know who they are, what their problems are, and how best to reach them.

2. Make a strong connection. One of the most important things to consider when telling a story is the connection you make with your target audience. By identifying a problem they have and offering them a solution, you can make a strong connection that can lead them to buy your product or service.

3. Use personal experiences. To make a personal connection with your target audience, you can use your own experiences to tell your story. By sharing a unique and authentic experience, you can give your audience a sense of belonging.

4. Keep it simple. A good story doesn't have to be extensive to be effective. Avoid including too many details in your story that can confuse your audience. Instead, try to boil your story down to the essentials.

5. Be creative. Remember that all options are open to you when telling a story. So think not only of written stories, but also images, videos and even podcasts.

If you follow these steps, you will be able to tell a story that will convince potential customers to buy your product or service.

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What is a unique selling proposition (USP)?

12/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A unique selling proposition (USP) is a unique feature or promise that a company offers to differentiate itself from its competitors and contribute to brand building. A USP can refer to a product or service, but it can also refer to a particular target group, a particular brand, or a specific combination of the two. It is used to position and differentiate a company or brand and ultimately promotes customer loyalty.
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What are the biggest mistakes as a CEO?

12/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Inadequate leadership. A general manager must provide strong leadership to the organization. He or she must be able to motivate others and communicate a clear vision for the company.

2. Poor communication. A general manager must ensure that he sends the right information to the right people at the right time.

3. Underinvestment. A general manager must be willing to invest in the future to make the company a successful one.

4. Inefficient planning. A general manager must do thorough planning for the company to ensure that the company's goals are achieved.

5. Unclear corporate image. A general manager must project a consistent and coherent corporate image to inform, inspire, and motivate customers and employees.

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What is Software-as-a-Service (SaaS)?

12/10/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Software-as-a-Service (SaaS) is a cloud computing model in which software is delivered over the Internet. The customer has no control over the infrastructure running the software and does not need to install software on their device to access the services. The customer pays a monthly subscription to access the software. The software is typically hosted on a central server platform, so it can be accessed over the Internet from any location. SaaS has proven to be a cost-effective and flexible way for companies to access software without having to make large investments in their own IT infrastructure.
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