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As a solo self-employed or freelancer, it can be a challenge to publicize your work and services and reach potential clients. One effective way to do this is through targeted public relations. Here are some steps you can take as a solo self-employed or freelancer to do press outreach:
Create a list of relevant media: research relevant media outlets that are relevant to your target audience and business. Create a list of contact information for journalists or editors responsible for publishing articles in these media outlets:
Write a press release.
Write a press release: write a press release about your business, services or a specific project you are working on. Make sure your press release is clear and concise, and includes important information such as your name, company and contact information.
Send the press release: send your press release to the contacts on your list. Use a personal salutation and make sure you've spelled the recipient's email address correctly.
Send your press release to the contacts on your list.
Take follow-up action: If you don't get a response to your press release, take follow-up action. Call editors or send a friendly email to ask if they received your press release and if they need more information.
Use social media: Share your press release on your social media channels to increase reach. Use relevant hashtags to reach potential customers.
Offer expertise: Offer your expertise as a resource for journalists. If journalists need information on a topic related to your area of expertise, it could be an opportunity to get mentions in the press.
Supply your expertise as a resource for journalists.
Use opportunities: Take advantage of opportunities such as events or conferences to showcase your work and connect with journalists or editors.
Use press opportunities.
Press relations can be an effective way to get known as a solo self-employed or freelancer and reach potential clients. With a little effort and creativity, you can draw media attention to you and your business.
Cold calls and cold calling are one of the most effective ways for businesses to acquire more customers. Cold calls are a direct phone call between a company and a potential customer. Cold calling is a process in which companies identify potential customers, contact them, and attempt to establish a business relationship.
Cold calls and cold calling are about companies finding a customer who is interested in the services and products. Cold calling involves calling the customer directly, while cold calling can involve multiple approaches, such as emails, social media or sending out brochures.
It is important to prepare before calling or writing. A company should learn about the potential customer's business to get a better understanding of their needs. When calling, the caller should give a brief introduction to their company and services and then address the customer's needs.
1. Waste too much time on non-profitable activities.
2. Not working to build quality relationships with customers.
3. Spending too much time selling new business and not enough time building on existing business.
4. Not spending enough time on lead generation activities.
5. Not knowing how to make successful sales calls.
6. Not spending enough time acquiring market knowledge.
7. Not trying to identify and focus on a target group.
8. Not trying to learn new sales techniques.
9. Not having a clear strategy for pricing.
10. Not being able to solve a problem if it is one.
1. Insufficient testing phases: A good online store should be thoroughly tested before publishing to identify possible sources of errors.
2. Insufficient search engine optimization: an online store must be highly visible to search engines in order to achieve good visibility. For this, the right keywords, page titles and descriptions must be used.
3. Insufficient security: an online store should be protected against unauthorized access and data misuse. For this, security updates must be executed regularly.
4. Poor design: poor design may cause customers to be dissatisfied and leave the online store before making a purchase.
5. Inadequate customer service: an online store must provide good customer service to answer customer questions and concerns. This includes an efficient ordering process and competent advice.
A "no-go" in customer acquisition refers to an action or approach that is considered totally unacceptable or unprofessional and turns off potential customers. Here are some examples of no-go's in customer acquisition:
Inappropriate behavior: Any form of rude, pushy or aggressive behavior towards potential customers is an absolute no-go. Clients want to be treated respectfully, and any kind of pushing or coaxing is likely to discourage them from working with you.
Lack of research: if you don't have basic information about the potential client and don't know what their needs are or what solutions they are looking for, it comes across as unprofessional and disinterested. Customers appreciate it when you find out in advance and target their individual needs.
Untargeted mass advertising: sending mass emails or spam messages to a large number of potential customers without any personalization is an absolute no-go. It shows that you are not taking a personalized approach and have no real interest in the customer's specific situation.
Missing transparency: if you conceal or deliberately manipulate information or promises to lure customers, trust will be destroyed. Customers value honesty and transparency, and if they feel they are being deceived, they will be unwilling to work with you.
Missing transparency will destroy trust.
Ignoring feedback: customers may raise questions or concerns during the acquisition process. If you ignore them or don't take them seriously, it sends a negative signal. It's important to act on customer feedback, answer questions and address concerns seriously to build a positive customer relationship.
Failing to follow up: If you don't follow up with potential customers after the initial contact or respond to them in a timely manner, it gives the impression that you are disinterested or don't take them seriously. Consistent follow-up is critical to keeping customers interested and resolving their questions or concerns.
These no-gos should be avoided to ensure successful customer acquisition. Instead, focus on a professional, respectful, and customized approach to earn customers' trust and build long-term relationships.