News / Blog: #content

Google Ads are dead - Why Google advertising in B2B will no longer work in 2023

Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads. In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results. It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.

PR for founders & startups: How can I get started cheaply?

Many founders know the problem: You have spent months or even years developing a new product and are now looking for potential customers.

In this case, we have two products to help founders get off to a good start in self-employment: Firstly, our Media & PR database with over 16,000 German-language media for establishing contacts and sending press releases to draw attention to your new product or company, and secondly, our company database, which allows you to find potential customers for your product or services cost-effectively and in a time-saving manner, while at the same time monitoring the market and thus your competitors.

If you do not want to print and send your postal mailings yourself, simply use our lettershop service. You deliver the content of the mailing in pdf format, we take care of the rest - printing, postage and shipping included.

Because of our fair prices, the unit costs per address are more favorable, thus allowing you to send more mailings, e.g. several thousand, quickly and easily, and thus to gain more new customers.

For more information about our media & PR database or company database, please click here. If you have any questions, please contact us via our contact form or by phone.

Content marketing for more leads? What you should consider

Many B2B companies, agencies and service providers wonder how you can achieve more customer inquiries, leads and sales without increasing your online marketing budget - i.e. Google Ads budget, for example.

One viable way is so-called content marketing. The goal of content marketing is to attract interested parties and potential buyers or customers for your products and services by means of texts (content) like a magnet. This is done with short informative texts, with the help of which you provide your future clientele with a free sample of your competence and expertise. In this way you establish trust and the customer an initial relationship with your offer.

It is important to optimize the texts or your content directly with regard to search engine findability, i.e. they should be created directly search engine optimized (SEO optimized). All thematically relevant keywords must be included in the text. In addition, it is a good idea to use the search queries in question form (Ex. "How to create a press release?"), which potential customers might enter in the search engines such as Google, as headings or subheadings in order to achieve more organic search hits and thus website visitors.

If the texts you create or have written as part of content marketing are thematically relevant, entertaining as well as search engine optimized, there is a good chance that you will receive relevant search queries in the search engines such as Google or Bing - and thus free website visitors - in the future.

You do not have time to create texts for your website, advertising texts (so-called copywriting) or product descriptions? Contact us for a no-obligation quote.

Should I use a PR agency to create press releases or write them myself?

The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.

However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.

We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.

Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.

The most important SEO measures 2023 for online stores and websites

1. Optimize your page title, meta description and URL structure.

2. Create a directory for your website content and organize your content in a user-friendly structure.

3. Perform a comprehensive keyword research and optimize your website accordingly.

4. Create a site map and update it regularly.

5. Optimize your page content and avoid duplicate content.

6. Add quality backlinks and create a good link network.

7. Optimize your images and videos for SEO.

8. Integrate social media into your website.

9. Make sure your website is mobile friendly.

10. Speed up the loading time of your website.

11. Create a blog for your website and publish content regularly.

12. Avoid spamming and avoid black hat techniques.

13. Use SSL encryption for your website.

14. Use proper schema markup.

15. Use a good content management system (CMS).

16. Implement professional e-commerce tracking.

17. Use rich snippets.

18. Use a professional SEO audit service.

19. Use a professional SEO monitoring tool.

20. Keep your website always up to date.