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How to compile your own specialist distribution lists

09/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target group. Who should get the information?

2. Collect contact details that correspond to your target group. This includes name, email address and possibly phone number.

3. Link your mailing list to your other online marketing channels for maximum reach.

4. Send regular emails to your mailing list. Provide valuable information to your contacts and offer attractive deals.

5. Check your mailing list regularly and update the data if necessary.

6. Use tools like MailChimp to manage your mailing list efficiently.

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Editorial database: Can I send my press releases directly?

09/26/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Our media & PR database is a research tool and, as an editorial database, contains the e-mail addresses of editorial offices that you can export and use to contact the media directly. Sending via the system is currently not possible.

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What distinguishes the Media & PR Database from other PR software?

09/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Our Media & PR Database differs from other, often much more expensive, providers of editorial databases and PR software in both its scope and its functionality. Designed as an efficient research tool that saves you a lot of time searching for suitable media and contact persons at the best possible price, our media & PR database offers you an outstanding price/performance ratio.

The advantages of the Media & PR database at a glance:

  • Export function for e-mail addresses, e.g. for CRM or Outlook (up to now no internal dispatch function)

  • GDPR-compliant - no journalist data included, only from freely accessible sources

  • High coverage

  • Reasonable price

  • Regular updates

  • Contract period & no automatic renewal

  • Multi-user capability from version Team

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    PR for founders & startups: How can I get started cheaply?

    08/26/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    Many founders know the problem: You have spent months or even years developing a new product and are now looking for potential customers.

    In this case, we have two products to help founders get off to a good start in self-employment: Firstly, our Media & PR database with over 16,000 German-language media for establishing contacts and sending press releases to draw attention to your new product or company, and secondly, our company database, which allows you to find potential customers for your product or services cost-effectively and in a time-saving manner, while at the same time monitoring the market and thus your competitors.

    If you do not want to print and send your postal mailings yourself, simply use our lettershop service. You deliver the content of the mailing in pdf format, we take care of the rest - printing, postage and shipping included.

    Because of our fair prices, the unit costs per address are more favorable, thus allowing you to send more mailings, e.g. several thousand, quickly and easily, and thus to gain more new customers.

    For more information about our media & PR database or company database, please click here. If you have any questions, please contact us via our contact form or by phone.

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    How to strategically build your press distribution list

    08/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    In order to build up a press distribution list that is effective for your company, a number of points must be taken into account. In addition to the thematically and geographically appropriate orientation or the recipient circle, it is necessary to keep the press distribution list up to date and to constantly expand it. Because the more recipients your press releases or news have, the higher the probability of being considered with your story in an article.

    Basic should be first the main editorial email addresses, which are supplemented by personal email addresses of thematically suitable journalist:inside and/or Repoerter:inside. Our Media & PR Database 2022 with over 16,000 entries in Germany, Austria and Switzerland is a good basis for this. Your contact database can additionally be expanded with contacts from LinkedIn & Xing, any trade fair appearances or existing media contacts.

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    Media & PR Database 2024

    Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

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