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How to compile your own specialist distribution lists

1. Define your target group. Who should get the information?

2. Collect contact details that correspond to your target group. This includes name, email address and possibly phone number.

3. Link your mailing list to your other online marketing channels for maximum reach.

4. Send regular emails to your mailing list. Provide valuable information to your contacts and offer attractive deals.

5. Check your mailing list regularly and update the data if necessary.

6. Use tools like MailChimp to manage your mailing list efficiently.