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Retain and retain customers - Respond to customer needs

01/30/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Provide good customer service: Satisfy customers and provide surprising services when appropriate.

2. Build customer relationships: Establish a personal relationship, maintain regular contact, and respond to their needs.

3. Offer rewards: Reward customers for their loyalty by offering them special discounts or special offers.

4. Solicit customer feedback: ask customers for their feedback to find out what their needs are and what improvements they would like to see.

5. Encourage customer engagement: Activate customers on social networks and invite them specifically to participate in discussions and activities.

6. Personalize products: Offer customers relevant products and services that meet their individual needs.

7. Inspire customers: Inspire customers with new and innovative ideas to provide them with a unique experience.

8. Improve communication: Provide customers with easy, fast and reliable communication.

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Order acquisition for solo self-employed & freelancers

01/29/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As a solo self-employed person or freelancer, acquiring orders is a key task. If you are still new in the industry and have not yet built up a large network, the acquisition of orders can be a challenge. Therefore, it is important to think about your target group and your offer in advance.

First, you should make a list of your target audience. This includes potential customers as well as partners with whom one can collaborate. It is important to be aware of the needs of the target group and to understand what kind of offer might be interesting for them.

Then, you should consider where you can best present your offer. This includes not only social media such as Facebook, Twitter and LinkedIn, but also industry forums and communities. Trade shows and events that one can attend are also a good way to present one's offering and make new contacts.

Once one has presented one's offer, one can start contacting them directly. To do this, one can send personal emails to potential customers and partners, but one can also make cold calls. It is also important to keep drawing attention to oneself and promoting one's services.

In order to be successful in the long run, it is important to keep developing and updating one's knowledge about the industry and one's clients. This way, you can always create new contacts and expand your clientele.

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How to list your company in business directories and business directories

01/25/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a list of business directories and business directories where you want to list your business.

2. Visit the web pages of the business directories and business directories and look for the link to create a new business listing.

3. Enter the required details such as company name, address, contact name, email address, phone number, website URL and other information.

4. Some business directories require a fee for listing. Therefore, check the fee structure before making a decision.

5. When you have entered all the required information, submit the application and wait for the confirmation.

6. After listing in a business directory or business directory, you can check the listing details regularly to make sure the information is correct and up to date.

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Telephone guide for new customer acquisition - How to achieve more deals

01/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target group: Determine the target group that is most likely to be interested in your products or services. Make sure you have the right information about this group to create the right phone guides.

2. Measure your successes: To measure the success rate of your phone guides, you need to set some Key Performance Indicators (KPIs). These include the number of calls, the number of closes, and the average duration of the call.

3. Create a script: Make sure the script is tailored to your target audience. Remember that the script also needs to include a series of questions to get the potential customer to learn more about your company.

4. Focus on the customer: Make sure you address the customer's needs during the call. If you don't, he won't commit to you and close the deal.

5. Be polite and friendly: Even if you receive a rejection, be polite and friendly. If you create a positive image during the call, you may be able to contact the potential customer again later.

6. Make it a pleasant phone call: Use questions and talking points to make it a pleasant phone call. This will increase the chances that the customer will choose your company.

7. Be honest and realistic: Explain to the customer what they can expect from your products or services. Be honest and realistic so the customer knows what they are getting into.

8. Make an offer: at the end of the phone call, you should make an offer to the customer. This can be an offer where he gets a discount or an offer that persuades him to make a purchase.

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B2B Sales - How to win more customers

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target customers: First, it's important to define your target customers in terms of their industry, size, region, and other characteristics. This will help you better focus on those customers who will benefit the most from your product or service.

2. Create a strong brand: By building a strong brand, you can stand out from the competition. Invest in designing a professional logo, a memorable website and other marketing activities to make your brand known.

3. Use social media: social media is an effective way to connect with your customers and keep them updated on news and offers. Create a presence on the major platforms and use them to connect with your customers.

4. Focus on customer service: B2B customers are interested in quality customer service that provides quick answers and solutions to problems. Invest in a good customer service team and make sure they respond to all inquiries quickly and professionally.

5. Build a network: By building a network of industry leaders, experts and other relevant people, you can promote your brand and expand your customer base. Create a list of potential contacts and build these relationships by keeping them informed and sending them information about your products and services on a regular basis.

6. Make use of inbound marketing: Inbound marketing is one of the most effective ways to attract new customers. Create interesting content such as blogs, whitepapers, videos and infographics to drive visitors to your website and get them to sign up for your newsletter.

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